eCommerce sales worldwide are forecasted to grow by a robust 9.4% this year.

That’s why we’re cutting through the clutter and zeroing in on strategies that not only talk the talk but walk the walk.

We’re talking high-impact strategies, all with one aim: to significantly boost your sales.

Our guide is neatly structured into categories based on where the strategy is being implemented:

• On your website
• In search
• On social media

This strategic approach can help move your audience from awareness to decision, ensuring your marketing efforts hit the mark across every stage of the buying process.

First, let’s talk about eCommerce marketing strategies you can use directly on your website.

On Your Website

Here’s what we’ll be covering:

1. Invest in High-Quality Product Descriptions

Writing (or hiring someone to write) high-quality product descriptions for your eCommerce site can boost sales and search engine visibility.

A compelling product description does more than just describe a product. It serves as a primary way for engaging with potential customers.

Good descriptions provide:

• All the necessary information to make informed purchasing decision
• A highlight of what distinguishes it from competitors

High-quality product descriptions should:

• Be detailed, comprehensive, and tailored to address the needs and questions of your target audience
• Highlight product features and benefits in a tone that resonates with customers
• Offers info from the perspective of the buyer. That is, make it easy for potential customers to imagine themselves using the product.

You should also list key details (outside of a main description) such as size guides, materials, and care instructions. This ensures customers have all the information they need to make a decision​

A great example comes from Weber.

This company’s grills have a long-standing reputation but the product descriptions do well to put prospects in an apron with tongs in hand.

This description speaks of upgraded features, a patented cleaning system, and an overview of the user experience. It also offers an at-a-glance rundown of what to expect.

Incorporating multimedia elements like images or videos can enhance the shopping experience as well.

Images or videos allow customers to see the product from different angles or in action.

2. Use Eye-Catching Popups to Capture Leads

To effectively use popups for capturing leads as an eCommerce marketing strategy, you need to design them thoughtfully.

One way you can do this is to tailor your popup incentives to match the interests of visitors.

Whether it’s a discount code, a free guide, or access to exclusive deals, ensuring the offer is relevant can significantly increase the likelihood of capturing leads​​​​.

You can put effective popups together by:

• Using a noteworthy design: Your popup design should grab attention without being intrusive. Use striking colors, ample whitespace, and consider the overall aesthetic of your website to make the popup stand out yet feel integrated.
• Prioritizing good copy: The copy within your popup should be engaging and clearly communicate the value of your offer.
• Refining your CTA: A concise, compelling call to action helps guide visitors towards the next stage of the funnel​​​​.
• Letting user behavior guide you: Implementing popups based on user behavior, such as exit-intent, scroll-depth, or time spent on the site, can increase relevance and effectiveness. Tailoring the appearance of these triggers ensures that your message is seen at the most opportune moment​​​​.
• Constantly testing different elements of your popup: Test the headline, CTA, design, and offers, to discover what resonates best with your audience. This ongoing optimization process is key to improving conversion rates over time​

The Leadpages website does a good job of incorporating popups in an effective way.

Just before leaving the site, an exit-intent popup appears that offers a downloadable content calendar in exchange for your email address.

Many tools are available to integrate popups into WordPress and WooCommerce, like ActiveCampaign and HubSpot.

3. Add Personalization, Everywhere

Personalization isn’t just nice to have. It’s a critical expectation from consumers.

People are inundated with choice and their loyalty is hard to secure. 71% of consumers expect personalized interactions, and a staggering 76% find it frustrating when this doesn’t happen.

What’s more, businesses that excel in personalization can drive up to 40% more revenue from these efforts than their peers.

This suggests a direct link between personalization and both customer satisfaction and business growth.

eCommerce personalization goes beyond just addressing a customer by their name in an email.

It involves using data across demographics, browsing and purchase history, device usage, and more to tailor the online shopping experience uniquely for each user.

You can add personalization cross your website by:

• Collecting data: Building a comprehensive understanding of visitors is crucial. This includes tracking first-time site visits, return visits, engagement with marketing communications, and more.
• Securing customer opt-ins: Allowing customers to opt into personalization by sharing their preferences can help build trust and ensure compliance with data privacy laws​​.
• Using technology to your advantage: Use insights gained from data analysis to serve dynamic content to different traffic segments. Base them on geolocation, device used, and demographics to make your site infinitely more engaging and relevant to each visitor​.

4. Add Live Chat to Your Online Store

Adding live chat to your online store enhances customer support and engagement by providing immediate assistance. It also means you can answer inquiries in real-time.

For WordPress users looking to add live chat functionality, there are several options available, including:

• Tawk.to is a popular free choice that offers a rich feature set, including real-time tracking and support for multiple languages.
• ChatBot is ideal for those with a larger budget seeking extensive features, including AI-powered interactions.
• Click to Chat offers a simple way to link customers directly to WhatsApp, making it a straightforward option for quick setup.

HubSpot makes use of live chat really well.

As soon as you land on their website, an AI chatbot pops up, ready to assist. From there you can access tutorials, training, and real human live chat support.

5. Add an Infobar to Your Website

You can add an infobar to your website as another way to catch a visitors’ attention.

Infobars usually appear along the top of a website and offer important news or deals announcements when they land on your page.

The Hello Bar plugin is a popular choice among WordPress users for displaying announcements, promotions, or important messages directly to visitors.

It offers customizable designs and triggers to match your site’s look and feel, ensuring your messages capture attention without disrupting the user experience.

To add an infobar to your website, you can:

• Use a WordPress plugin like Hello Bar or WPFront Notification Bar.
• Customize the message, colors, and call-to-action (CTA) to match your brand.
• Set targeting rules to display the infobar to specific segments of your audience.
• Monitor performance and adjust based on user engagement and conversion rates.

6. Show How Interested Other Customers Are in Products

Social proof is an excellent way to build authority and trust in the eCommerce space.

Being able to show signals that other people enjoy your products while prospective customers are shopping can go a long way to encourage them to convert.

One thing you can do is display a message on product pages that reads, “X people have this item in their cart.”

Or, you can add a banner that appears on site when someone makes a purchase. The ProveSource Social Proof plugin does this nicely.

It allows you to display a message on your site like “Mike (London, UK) purchased Nike Air Presto 12 minutes ago.”

This makes it look like your store is a hot place to shop and can boost sales.

Getting started with the ProveSource Social Proof plugin is easy.

All you need to do is:

• Install and activate the plugin on your WordPress site.
• Configure your notification settings in the ProveSource dashboard.
• Select the types of social proof notifications you want to display like purchases or sign-ups
• Customize notifications to match your site’s design.
• Set up targeting rules to determine where and when notifications appear on your site.

7. Display Similar Items or Product Suggestions on Product Pages

Displaying similar items or product suggestions on product pages is a strategic way to increase average order value.

WooCommerce comes with built-in options for adding related products.

This is done by linking products directly from the product edit page under the Linked Products tab.

You can manually select items by typing the names of the products you want to link.

This method is straightforward and doesn’t require additional plugins. It does offer limited customization options in terms of layout and display preferences​​​​ though.

8. Add Reviews to Product Pages

Along with other social proof ideas mentioned above, another way to build trust in your products is to feature product reviews on your product pages.

Reddit user Topinsights12 notes that people trust reviews as much as they trust their friends.

With tons of plugins available to enable this, there’s really no reason to skip it.

Site Reviews is a top recommendation, offering extensive control and customization for WordPress product reviews.

It supports rating systems and includes review schema markup to enhance search result visibility. It also allows user reviews, further adding credibility to your products.

Here’s how you can make sure customer reviews appear on your product pages:

• Install and activate: Get the Site Reviews plugin from the WordPress plugin directory and activate it.
• Configure settings: Access the plugin settings to select where reviews will appear.
• Use shortcodes: Place reviews precisely with shortcodes on product pages.
• Customize display: Adjust the shortcode attributes for specific review displays.
• Use widgets: For flexibility, utilize Site Reviews widgets as needed. Or better yet, Gutenberg review blocks to place reviews where you want them.

The skincare company, Bliss, provides a good example of reviews.

Each product page has a star review above the product name.

Then when you click on this star rating,you can read in-depth reviews of the product and see images customers have shared.

9. Prevent Products From Going Out of Stock

To prevent products from going out of stock, a combination of inventory management strategies is essential.

These include setting a standard level of stock, utilizing the FIFO method, maintaining safety stock, and accurately predicting product demand.

Using inventory management software can also streamline this process.

Venderly offers a leading supply chain solution tailored for eCommerce brands. It aims to streamline inventory management and forecasting.

It integrates seamlessly with your shop or marketplace, providing transparent and accurate forecasting for effective inventory control.

Venderly also offers:

• Data aggregation: Consolidates inventory and sales data for a full stock view.
• Collaboration: Allows for seamless collaboration with suppliers and team members.
• Forecasting with alerts: Customizes forecasts to align with business needs and market trends.
• Purchase order management: Manages purchase orders efficiently with complete visibility.

There’s no denying that you’ll miss out on a ton of sales if you run out of stock.

Stay on top of your inventory and you won’t miss a sale again!

10. Show Inventory Next to Products

Displaying inventory status next to products on your shop page can improve the shopping experience by letting customers know about product availability.

This transparency helps in decision-making. It also reduces the frustration of navigating to individual product pages only to find out an item is out of stock.

It streamlines the shopping process, potentially reducing cart abandonment rates and enhancing customer satisfaction.

To display inventory status next to products on your WooCommerce shop and category pages, you can use the WooCommerce Product Table plugin.

This plugin allows you to add a Stock column to product tables, showing customers the availability of each item directly from the shop page.

To use WooCommerce Product Table, all you need to do is:

• Install and activate the plugin.
• Configure the plugin settings to include an inventory column in your product tables.
• Customize the column to display inventory status, such as “In Stock” or “Out of Stock.”
• Apply these settings to ensure inventory status appears on shop and category pages.

Tarte Cosmetics takes a unique approach to this.

While they don’t display stock quantity or an “in-stock” or “out-of-stock” tag, they do change the Add to Cart button to one that reads “Join the Waitlist.”

11. Add Upsells to Your Shopping Cart

Adding upsells to your shopping cart is a strategic way to increase average order value.

It works by offering customers complementary or premium products just before they complete their purchase.

This method takes advantage of the moment when shoppers are already in the mindset to buy. That’s an opportune time to suggest additional items.

CartFlows enables WooCommerce stores to boost revenue through order bumps. It showcases relevant one-click offers on the checkout page.

This not only leverages impulse purchase behaviors but also significantly increases the average order value by presenting products customers might be interested in.

To add CartFlows upsells to your WooCommerce store, you can:

• Install and activate the CartFlows plugin on your WordPress site.
• Create a new flow and select the Upsell type for one of the steps.
• Customize the upsell offer including product details and pricing.
• Set the conditions under which the upsell is offered during the checkout process.

You can also set up and customize one-click upsells with CartFlows, instructions for which can be found on their website.

The luggage company Away offers upsells right on the product page. In the case of The Carry-On, you can add it to the cart or buy a set.

Then, once the item is added to the cart, you’ve given a cross-sell. This time, it’s for packing cubes to go with your luggage purchase.

12. Use Dynamic Pricing Strategies

Using dynamic pricing allows you to adjust prices based on demand, seasonality, or customer behavior.

This approach can help you maximize profits by increasing prices when demand is high and decreasing them when it’s low.

It’s especially useful for businesses that deal with seasonal products or services. It can lead to increased sales by offering personalized discounts based on customer purchase history or engagement level.

Implementing dynamic pricing requires careful analysis and monitoring of market trends, customer data, and sales performance.

You can use a plugin like Advanced Dynamic Pricing for WooCommerce to implement these pricing rules.

It allows you to analyze data on demand, seasonality, and customer behavior to adjust product prices in real time.

It also permits you to set rules based on various criteria, ensuring prices are optimized for both sales volume and profitability.

Before you setup dynamic pricing, consider the following:

• Understand your market and customer base to set realistic pricing tiers.
• Analyze competitors’ pricing strategies for insights.
• Consider cost-plus pricing to ensure profitability.
• Ensure pricing flexibility to respond to market changes.
• Add tracking to measure the impact of pricing changes on sales and profits.

13. Use PPP Pricing for Geo Targeted Marketing

PPP, Purchasing Power Parity, pricing makes your products more affordable globally by adjusting prices based on local buying power.

It’s great for reaching more customers in different regions effectively.

Other benefits of using PPP pricing include:

• Enhancing global market accessibility.
• Improving price fairness across different economies.
• Increasing competitive advantage in various regions.

If you’re using SureCart as your shopping cart solution, you’ll be pleased to hear it’s adding this feature soon, making it easier for WordPress sites to sell worldwide with fair pricing.

14. Create a Customer Loyalty Program

A customer loyalty program can be a great way to encourage repeat shopping. It involves setting up a system that rewards customers for their continued business.

By offering points, discounts, or special perks for purchases, you can enhance customer retention and increase lifetime value.

Many WordPress plugins, such as Points and Rewards for WooCommerce or YITH WooCommerce Points and Rewards make it easy to implement these programs.

They allow you to customize the earning and redemption process to suit your shop and customer preferences.

Any worthwhile customer loyalty program should include:

• Reward points for purchases.
• Exclusive discounts for members.
• Early access to new products or sales.
• Personalized offers based on purchase history.
• A simple and intuitive redemption process.

Search Traffic (SEO)

Diving into search traffic means unlocking the potential of SEO to drive visitors to your site.

It’s arguably one of the most important eCommerce marketing strategies you can invest in.

Here’s what we’ll be covering:

15. Invest in a PPC Campaign

A solid PPC strategy in 2024 involves selecting the best platforms like Google Ads and Facebook Ads, and leveraging their extensive reach and targeting capabilities.

Benefits of PPC campaigns include:

• It’s overall cost-effective
• Fast results are possible
• They’re easy to control and test
• You can use specific customer targeting

For running a PPC campaign effectively, tools like Google Ads Keyword Planner, SEMrush, and Facebook Ad Manager are essential.

They assist with keyword research, competitive analysis, and campaign management. They allow precise targeting and optimization of your ads for better performance and ROI.

16. Optimize for SEO – For Real

When we talk about optimizing for SEO, it’s about much more than just throwing keywords onto a page and calling it a day.

It’s about getting into the specifics of what potential customers are actually searching for and ensuring your website is primed to meet them there.

Start with comprehensive keyword research to pinpoint the exact terms people are using.

Tools like Ahrefs and Google’s Keyword Planner can be invaluable here.

They allow you to explore both broad and niche keywords, including those with commercial intent like “buy online” or specific product features.

You can also use WordPress SEO plugins like SEOPress to ensure proper on-page optimization.

The aim is to balance informational and commercial keywords to capture a wide range of search intents​.

Site architecture is also important for SEO. A well-structured site helps search engines and visitors navigate your content easily.

This means organizing your content so that every page is accessible within a few clicks from the homepage, using a logical link structure.

Remember, a simple, scalable site structure benefits both user experience and SEO​.

17. Optimize for Local SEO

Along with standard SEO, you need to be thinking about local SEO, too – especially if there’s a local component to your business.

While this doesn’t apply to all eCommerce shops, there are some that sell in a physical location as well as online. eCommerce-based grocery stores, for instance.

In these cases, optimizing for local SEO while keeping standard SEO best practices is highly advantageous.

To optimize your website for local SEO in 2024, focus on:

• Creating a robust Google Business Profile: Ensure your NAP (Name, Address, Phone Number) are consistent across the web.
• Work to get positive online reviews: These elements are critical, according to Backlinko, as they significantly influence your local search rankings.
• Use local keywords across your site: Doing so can enhance your on-page SEO as well. Focus on long-tail, localized phrases that might be used by someone while out and about or while using voice search. This approach can improve visibility in both Google’s Map Pack and organic search results.

Email and Social Media

Another category of eCommerce marketing strategies includes email and social media.

Participating on these platforms ensures you’re taking a comprehensive approach to reach and engage with your audience.

Here’s a quick look at what you can be doing in these areas:

18. Invest in Top-of-the-Line Welcome Emails

Taking the time to create welcome emails is a valuable way to make customers feel wanted.

It’s your golden opportunity to make a stellar first impression, build initial trust, and set the stage for a relationship.

Welcome emails are not just a polite nod to your new subscribers. With engagement rates soaring above other types of marketing emails, welcome emails boast an impressive 86% higher open rate.

To truly capitalize on the benefits of welcome emails, send a series rather than a single email.

This series can gradually introduce your brand, offer value, and guide new subscribers through your product offerings.

To do this, you can:

• Provide immediate acknowledgment: Send the first email after a new subscriber signs up. Thank them for joining and give a sneak peek of what they can expect from your brand​​.
• Personalize every message: Use the information you have about your new subscriber to personalize the email. Inject your brand’s personality to stand out and create a memorable experience​​.
• Tell a story: Share stories about your brand, products, or happy customers. Stories resonate with people and can help build a strong emotional connection​​.
• Offer value: Consider including a welcome offer, like a discount code or exclusive content, to incentivize immediate engagement and potentially drive a first purchase​​.
• Set expectations: Outline what subscribers can expect in future emails, including the types of content, offers, and frequency. Also, guide them on what actions they should take next, like exploring your product range or connecting with you on social media​​​​.

This welcome email from Bark & Bitter offers a great example of these principles in action:

It starts with a fantastic logo, a catchy headline and welcome message, and an on-brand image.

Then it includes a promise of what’s to come and discount code:

Every line in the copy is carrying its weight and drives the company message and offer home.

19. Email Product Discounts

Offering product discounts through email is a bit like sending a personalized invitation to an exclusive savings party.

They can make each subscriber feel like they’ve been handed a VIP pass to something special.

Here’s the lowdown on making those discount emails count.

• Get personal with offers: Use what you know about your subscribers to send discounts that scream “I thought of you when I saw this!”
• The VIP effect: Let your email list in on a little secret: they’re getting a deal no one else is. It makes being part of your list feel like a privilege, which, in turn, boosts sign-ups and engagement.
• Say it like you mean it: Your message should be crystal clear. Put the spotlight on the discount and make sure the CTA is impossible to miss. Think of it as giving straightforward directions to the treasure chest.
• Use urgency: Nothing nudges a customer like the gentle push of a ticking clock. Make your discounts time-sensitive to add a dash of urgency. It’s the difference between “I’ll check this out later” and “I need to grab this deal now!”

The snack company, Flings, puts this strategy into action. They sent out a 10% discount on their toaster pastries to people who signed up to receive offers:

20. Send Out a Regular Email Newsletter

Think of your newsletter as the cool monthly magazine your subscribers can’t wait to dive into.

From the latest industry news to insider peeks behind the scenes, your newsletter is the voice of your brand.

A few things to keep in mind when putting your newsletter together:

• Mix up your content to keep things interesting. Throw in some how-tos, stories behind your products, or even a spotlight on team members or customers.
• Share stories that pull back the curtain on your brand. Got an employee who just ran a marathon or a product that’s making waves? Here’s where you share those gems.
• Engage with readers by inviting feedback or running polls. It’s like having a conversation rather than delivering a monologue.
• Your newsletter’s look should match your brand’s vibe. Keep it clean and navigable. Remember, the prettier the package, the more eager they’ll be to open it.
• Pick a schedule and stick to it: Find your rhythm, whether it’s weekly, bi-weekly, or monthly.

Coda sends out an email newsletter called The Docket that they describe as something akin to the staff’s pick shelf at a bookstore.

It features content tailored to their audience, on a regular schedule, along with info on what’s trending on their site.

21. Set Up Cart Recovery

One effective eCommerce marketing strategy is setting up cart recovery.

Cart abandonment is a significant challenge in eCommerce. It’s where potential buyers add items to their cart but leave the website without completing the purchase.

Sending automated emails to customers who have abandoned their carts is a direct approach to cart recovery.

These emails can remind the customer of the items they left behind and can include a call to action (CTA) to return to their cart.

Personalizing them with the customer’s name and the specific items they considered can significantly increase the chances of recovering the sale.

WooCommerce Cart Abandonment Recovery is a free plugin made by CartFlows. It captures email addresses and sends automated emails to customers who have abandoned their shopping carts.

To get started with this plugin, you can:

• Install and activate the plugin.
• Configure the initial settings, including email timing and content.
• Customize the email templates provided to match your brand.
• Set up tracking for abandoned carts to start recovering lost sales.

22. Build a Presence on Relevant Social Media Platforms

Building a presence on social media platforms like TikTok, Instagram, and Pinterest is another key eCommerce marketing strategy you should be using.

They offer unique opportunities to visually showcase products, engage with a wide audience, and drive traffic to your website:

• TikTok: Provides short-form video content perfect for viral marketing and reaching a younger demographic.
• Instagram: Allows for high-quality photo and video content, stories, and shoppable posts, making it ideal for brand storytelling and direct sales.

For instance, the clothing brand ASOS has a solid presence on Instagram with 14.8 million followers.

They make heavy use of videos in their feed, all with a similar color palette. The company also leans into social media trends.

Pinterest acts as a discovery engine for new products and ideas, perfect for driving long-term traffic through pins.

Which you choose to make a presence on will depend on your industry and audience.

23. Create an Influencer Marketing Campaign

Creating an influencer marketing campaign involves partnering with social media influencers to promote products.

The process takes time but it can be well-worth it.

Here’s how to get started:

• Choose influencers whose audience aligns with your target market and whose content style complements your brand.
• Collaborate on content creation that showcases your products authentically, leveraging the influencer’s creativity and audience trust.
• Set clear campaign goals, such as increasing brand awareness or boosting sales, and track performance metrics to evaluate the campaign’s effectiveness.

Gymshark has done a good job of leveraging its relationships with influencers on TikTok, in particular.

Fitness influencer Brittany Lupton uses her platform to promote Gymshark clothing in her TikToks and offers her followers a coupon code.

This strategy can amplify your brand’s reach and credibility on social media platforms and help drive new traffic to your website.

24. Invest in User-Generated Content (UGC)

Investing in user-generated content (UGC) can amplify your brand’s impact.

UGC encompasses a wide range of content created by your customers, including videos, photos, reviews, and social media posts.

This type of content can dramatically boost your brand’s credibility, reach, and engagement without the hefty costs associated with traditional marketing methods.

UGC demonstrates authentic customer experiences. It’s a powerful tool for building trust and driving purchase decisions.

According to an EnTribe study, 83% of shoppers are more likely to buy a product after seeing it promoted through UGC.

Engaging with UGC on product pages can lift conversion rates by a staggering 91.4%.

To get an UGC campaign off the ground, you can:

• Motivate customers to create and share content: Offering incentives, such as discounts or entry into contests can serve as great motivation.
• Create a branded hashtag: Develop a unique hashtag for customers to use when posting content about your products. This not only makes it easier for you to track and curate UGC but also helps build a community around your brand​​.
• Engage with and repurpose UGC: Show appreciation for customer contributions by liking, commenting on, and sharing their posts. Repurposing UGC can further personalize the shopping experience and highlight real customer satisfaction​​.
• Diversify your content mix: Don’t limit yourself to one type of UGC. Encourage a mix of photos, videos, reviews, and social media mentions to provide potential buyers with a rich, multi-faceted view of your products in action​​.

Podcasts and Audio

Leveraging podcasts and audio content opens up a dynamic avenue for eCommerce brands to deepen audience engagement.

Here are a few options:

25. Promote on a Podcast

Promoting your eCommerce products on a podcast can leverage the influence and brand recognition, similar to influencer marketing.

Selective podcast advertising, involving host-read spots, can create a more personal connection between your brand and the podcast audience.

This approach is seen as more of an endorsement, generating better results than programmatic ads.

Choose podcasts that align contextually with your brand for effective placement.

Take the podcast, This Might Get Weird as an example. Hosts Grace Helbig and Mamrie Hart talk about life, so they have a HelloFresh promotion in the middle of some episodes.

The ad copy is typically a collaboration between the sponsor and the host, optimizing over time for effectiveness.

You can see this in action on pretty much every podcast with an audience.

To find a podcast to feature your ads, consider:

• Searching podcast directories by category to find shows that align with your store.
• Using podcast networks that aggregate shows with similar themes or audiences.
• Reaching out to podcasters directly via social media or email with your proposal.

26. Be Interviewed on Podcasts

Appearing as a guest on podcasts relevant to your eCommerce niche can allow you to share your expertise, discuss products, and reach a wider audience.

This strategy can:

• Enhance brand visibility
• Establish credibility
• Drive targeted traffic to your site.

Over time, this can lead to increased sales and customer engagement.

You’ll need to have built a reputation in your industry as an expert to land a podcast interview slot, but targeting those with smaller audiences can be a great way to start.

27. Create Exclusive Audio Content

Creating audio content or promotions for voice assistants like Amazon’s Alexa or Google Home is still another way to reach a broader audience.

This can include daily tips, flash briefings, or special promotions, making it easy for users to engage with your brand through their smart devices.

This approach taps into the growing use of voice search and smart home devices, offering a unique channel to reach potential customers in their daily routines.

You’ll need to learn how to create Alexa Skills or Google Assistant Actions, but the end result could be well worth the effort.

To get started with creating Alexa Skills, you’ll need to:

• Get familiar with the Alexa Skills Kit (ASK).
• Understand the basics of building voice interfaces and learn how to manage voice requests and responses.
• Set up an Amazon developer account.
• Experiment with skill templates and tutorials available in the Amazon developer portal to gain practical experience.

YouTube and Video

Exploring YouTube and video as a marketing strategy offers a dynamic way to visually engage your audience, enhance brand storytelling, and boost online visibility.

28. Create a Brand Introduction Video

Creating a brand introduction video is a powerful way to connect with your audience.

Use it to differentiate your brand, and articulate your mission and values in a memorable way.

A great example comes from BIC. The company best known for its lighters and pens, created an “our story” video to explain their values and overall mission statement.

You can craft a video like this for yourself fairly easily.

Yours should include:

1. Personal introduction: Begin by introducing yourself (or your company). Share not just your name and your role, but also your motivations, values, and the driving force behind your brand.
2. Brand story: Dive into the story of your brand. Explain how it started, its journey, and where it is now. Highlight your brand’s mission, vision, and the problems it solves. Incorporating your inspirations and passions can build trust and foster a deeper connection with your audience​​.
3. Engagement and/or humor: Try to hook your audience within the first few seconds. Create a curiosity gap or incorporating humor can make your video more engaging. Laughter, in particular, can create a strong emotional bond with viewers, making your brand introduction memorable​​.
4. Conciseness and clarity: Keep your video short and sweet, aiming for around two to three minutes. Make sure it’s directly to the point, conveying your message quickly without overcomplicating the narrative​​.
5. Call to action: Conclude your video with a clear call to action. Direct your audience to the next steps, whether that’s visiting your website, following your social media, or checking out your products. This is a must for converting viewer interest into tangible engagement

To create a video, consider using a tool like simpleshow. It offers templates and guidance to streamline production.

You can even create a simple animation-based video using its AI builder.

29. Host Live Events for Your Following

The benefits of hosting live events, particularly in an eCommerce context, are substantial.

Live webinars or shopping events help build a human connection that’s hard to replicate in other formats.

This direct interaction can significantly boost engagement, making your brand feel more accessible and authentic.

A live format also allows for real-time Q&A sessions, making your content more interactive and personalized.

You can host video events on your own website or use social media platforms with built-in shopping capabilities.

To ensure your live event is successful, you can:

• Promote your event across all channels to build anticipation.
• Encourage audience interaction during the event to maintain engagement.
• Offer exclusive deals during the live to incentivize immediate purchases.
• Follow up post-event with a thank you message, event recap, and links to featured products.

30. Start a YouTube Channel for Your Brand

Creating your own YouTube channel for your online store opens up powerful promotional opportunities.

Use it to showcase products, share expertise, and connect with your audience through engaging video content.

This strategy not only enhances your online presence but also drives traffic, improves SEO, and increases customer engagement.

It’s a direct channel to:

• Tell your brand’s story in your own words.
• Demonstrate your products in action.
• Provide valuable content that can convert viewers into loyal customers.

Take Morphe as an example. The makeup brand has a YouTube channel where they have tutorials, promotional campaigns, and other branded content.

31. Use YouTube as a Shopping Platform

Listing products on YouTube Shopping allows you to integrate your store’s catalog with your YouTube channel.

This makes it easier for viewers to discover and purchase products featured in videos. This feature transforms your video content into a shoppable experience.

Over time, this can increase sales by reducing the steps customers need to take from watching a video about a product to making a purchase.

It’s an innovative way to leverage video content for direct eCommerce benefits.

Popular YouTubers, Rhett & Link, have done this well, integrating their merch store directly into their channel.

Here’s how to get started with YouTube Shopping:

• Ensure your YouTube and Google Merchant Center accounts are linked.
• Enable the shopping features in your YouTube channel settings.
• Create a product feed in Google Merchant Center.
• Select the products you want to feature in your videos or live streams.
• Use YouTube Studio to tag and manage featured products in your content.

Offsite eCommerce Marketing Strategies

Off-site eCommerce marketing strategies encompass methods that extend beyond your website.

They’re a varied lot but can still make a strategic punch.

Here’s what we’ll be discussing:

32. Send Exclusive Offers via Text

Sending exclusive offers via SMS is a powerful eCommerce marketing strategy. Doing it right can increase revenue, build brand loyalty, and improve customer engagement.

SMS marketing allows businesses to reach customers directly with personalized offers, resulting in high open and engagement rates.

Exclusive SMS offers can excite customers, encouraging purchases.

There are a number of tools available for reaching out to customers via opt-in based text.

TextSanity provides a comprehensive platform for SMS marketing campaigns.

It includes:

• Drip campaigns
• Keyword campaigns
• Data collection tools for targeted messaging

Another option is Twilio, known for its robust API for SMS, offering flexibility in customizing SMS campaigns.

33. List Products on Marketplaces, Too

Listing your products on marketplaces alongside your own website can broaden your reach and tap into established customer bases.

Platforms like Amazon, eBay, Etsy, and Walmart Marketplace offer vast audiences actively searching for products.

By showcasing your items on these platforms, you can:

• Leverage their search algorithms
• Take advantage of the trust factor
• Rely on logistical support to enhance visibility and sales

Each marketplace has its unique audience and rules.

Tailor your listings and marketing strategies to align with their specific requirements and maximize your products’ potential.

For WordPress users looking to expand online sales through marketplaces, check out WP-Lister for eBay and WP-Lister for Amazon.

They automate the listing process, sync inventory, and manage orders directly from your WordPress dashboard.

34. Become an Influencer in Your Own Right

Building a presence as a trusted expert in your field involves sharing content that addresses your audience’s needs and interests.

Engage with your community by:

• Answering questions
• Providing insights
• Sharing tips related to your niche
• Consistently posting educational content
• Sharing how-to guides and industry trends
• Collaborating with other experts through guest posts
• Conducting joint webinars to expand your reach

Just don’t overextend yourself. Picking just a few platforms to build up a presence on at first is best.

Even answering questions on a site like Quora can help get your brand out there.

The key here is you’re offering the audience your expertise for free.

According to user BiohackerByAccident on a Reddit thread about eCommerce business strategies, “…providing useful content on your channel to show how much experience you have in your field,” is a great way to increase trust.

They then added, “[P]eople buy from people they trust and know, not some random company on the internet.”

Over time, this approach not only builds trust in your personal brand but also naturally enhances credibility.

Interested in using AI to bolster your eCommerce presence? Be sure to watch this video on the top 10 AI tools for eCommerce:

35. Use Gamification to Boost Engagement

Using gamification to boost engagement involves incorporating game-like elements into your website or marketing strategy.

Plugins like Spin Wheel for WooCommerce let visitors spin a wheel to win discounts. Quiz And Survey Master can be used to create engaging quizzes offering coupons or rewards for correct answers.

To start using Spin Wheel for WooCommerce:

• Purchase and download the plugin.
• Install and activate it in your WordPress dashboard.
• Access the plugin’s settings to customize the wheel’s appearance, configure prizes, and set up conditions under which the spin wheel appears to users.
• Configure options for discounts, free shipping, or other rewards as incentives for engagement.

These methods not only make the website visit memorable but also encourage repeat visits and increase the likelihood of conversions.

Adding an element of chance and achievement to the shopping or browsing experience is enticing to most people.

It’s a great way to keep visitors on the page!

How to Implement the Best Marketing Strategies with SureCart

SureCart simplifies implementing marketing strategies. It offers a straightforward setup process for selling products, including digital goods and subscriptions.

You can easily create customizable payment forms and automate post-purchase actions, integrating with various plugins or third-party apps.

For instance, to create coupons in SureCart, you can navigate to the dashboard where you’ll find options to configure various types of discounts and special offers.

The process involves specifying coupon details such as discount type (percentage or fixed amount), validity period, and applicable products or categories.

Or, you can set up abandoned cart recovery. You can configure automated email sequences that trigger when customers leave items in their cart without completing a purchase.

This feature is designed to re-engage potential buyers by reminding them of their uncompleted transactions and encouraging them to return to your site.

You also have the option to send out an automatic discount after a certain period of time following the cart abandonment.

Setting up proper payment options is important. The more options the better.

Learn how to add Apple Pay and Google Pay here:

If you need more ideas as to which WooCommerce addons to use to bulk up your eCommerce marketing, check out this top 10 video:

Boost Sales with Time-Tested eCommerce Marketing Strategies

Implementing eCommerce marketing strategies like those discussed here offer a multitude of ways to enhance your sales.

Having the right tools on deck matters a lot.

For a seamless execution of these strategies, consider using SureCart. It’s a powerful tool designed to streamline your eCommerce checkout processes and it’s well-worth a download.

eCommerce Marketing FAQs

Should I hire an in-house team or a marketing agency?

Choosing between an in-house team and a marketing agency depends on your budget, scale, and control preference. An in-house team offers deeper brand familiarity and direct oversight, while agencies bring diverse expertise and scalability, potentially at a higher cost.

How to make an eCommerce marketing plan

Creating an eCommerce marketing plan involves analyzing your market, setting clear objectives, defining your target audience, selecting the right channels and strategies, and measuring performance.

What are the 5 C’s of eCommerce marketing?

The 5 C’s of eCommerce marketing are Context, Content, Community, Customization, and Communication. This involves focusing on creating relevant experiences, engaging content, fostering community, personalizing offerings, and effectively communicating with your audience.

What are the 4 P’s of marketing in eCommerce?

The 4 P’s in eCommerce marketing include Product, Price, Place, and Promotion. They involve managing your online product offerings, pricing strategies, distribution channels, and promotional activities to attract and retain customers.

And the cost goes up when you’re looking to host paid meetings, right?

In 2024, things like a customer dashboard, a sleek interface, live chat, coupons, and multiple payment methods have become essential.

If you’re longing to give your appointment scheduling business a boost but you feel like you’re short of options, don’t worry.

In this article, we’ll explore some solid alternatives to Calendly that offer these must-have features.

Join us and you’ll learn:

• 16 Calendly alternatives including the best WordPress booking plugins and SaaS tools
• Where Calendly falls short
• Must-have features for an appointment scheduling system

Let’s begin with the most desirable features an appointment scheduling system should offer.

5 Appointment Scheduling Essentials

If you’re looking for an alternative to Calendly, you first need to know what features make the perfect appointment scheduling system.

Let’s check out the 5 essential features:

1. A Compelling Booking Page

It’s crucial your scheduling software offers you a captivating booking page as it builds trust and keeps customers engaged.

A simple layout, user friendly design and easy navigation makes the experience better.

When you have persuasive content and straightforward booking choices on your booking page, it increases conversions and customer satisfaction.

In short, a good booking page means more revenue and happier customers!

2. Two-Way Calendar Synchronization

Once an appointment is confirmed, your scheduling software should give you an option to sync it with your calendar. Usually Google Calendar, Apple Calendar or Outlook.

Syncing checks against your other appointments and avoids a possible conflict that might cause a cancellation or require rescheduling.

3. Automatic Notifications and Reminders

After someone books an appointment, your booking software should automatically send an email confirmation to you and your customer.

If the scheduling software sends reminders via SMS or email, even better. This not only saves time for businesses, but also helps minimize no-shows.

4. Customer Dashboard

A flexible scheduling tool should provide customers with their own admin area to handle appointments and all aspects of their account.

They should have the ability to cancel, reschedule, or make new appointments.

If the platform also allows customers to interact with you or your team members, it greatly improves the overall experience.

5. Online Meetings

Whether your business involves in-person meetings or not, clients should have the option to meet you online.

While it might be a less common occurrence for a salon business, it’s a crucial feature for online consultations, teaching, and similar setups.

An ideal appointment scheduling platform should, at the very least, integrate smoothly with Google Meets and Zoom.

Where Does Calendly Fall Short?

We’ve been using Calendly for years and we admire its simplicity and ease of use.

Based on our experience, we’ve noticed that customers often require more innovative and modern features to meet their diverse needs.

Let’s explore some common paint points customers frequently encounter:

Basic customization: Unfortunately, in Calendly, the limited customization features make it difficult to tailor your booking page to match your specific theme.

Good for online meetings only: If you’re looking to list your services along with their prices, Calendly might not be the best fit for you.

Imagine you offer pet grooming services; using Calendly, you might find it challenging to showcase services, prices, and the relevant agents on your booking page.

Luckily, there are Calendly alternatives that can cater to these needs!

Admin area suits the tech savvy: While the Calendly admin area might seem straightforward to tech-savvy users, beginners could find it a bit overwhelming.

Several crucial options are tucked away within primary menu items which makes it less intuitive for newcomers.

Customer dashboard is essential: A customer dashboard is crucial for a booking-based business.

It empowers customers to manage appointments, handle their profiles, and connect with support.

Although Calendly users can cancel and update appointments, there’s a missing element – a dedicated customer area.

No coupons for loyal customers: Providing coupons to your customers is a successful marketing strategy. It makes them feel special and boosts sales for your business.

However, Calendly lacks this feature.

Calendly can be expensive: Calendly charges per seat, per month. For a small business with multiple team members, Calendly could be a pricey choice.

Let’s say you have a team of 5 members – your yearly bill might reach $960 (12x [$16×5]).

If you heavily depend on text messages for notifications, keep in mind that Calendly is quite strict with text credits too.

Limited payment gateways: Calendly integrates well with Stripe and PayPal.

However, if your services are in areas where Mollie, Paystack, Braintree, or Flutterwave are more practical, you might want to explore alternatives.

To sum up, Calendly is very good at what it does but there are definitely areas where we think it falls short!

Top 3 Calendly Alternatives: Quick Comparison

Before diving into our extensive list of Calendly alternatives, let’s quickly highlight the cream of the crop.

16 Top Calendly Alternatives

We’ve compiled a list of fantastic alternatives to Calendly that offers you a variety of options.

Whether your website is built on WordPress or another technology, or if you’re still in the process of setting up a website, this list has something for everyone.

Let’s kick off by exploring Calendly alternatives specifically tailored for WordPress:

1. LatePoint

LatePoint is a smart appointment and booking plugin for WordPress that ticks most boxes.

It’s well-designed, ideal for most types of business and exceptionally easy to use.

Whether you own a single salon or large multinational, LatePoint has the power and features to help you succeed.

Where LatePoint Outperforms Calendly

LatePoint is a powerful alternative to Calendly that is specifically designed for WordPress.

Let’s delve into some areas where it significantly outperforms Calendly.

Intuitive booking process

You’re in full command of the booking process with LatePoint. Whether you prefer to kick things off with a list of services, calendar, or agents, it’s your call.

If you want to ensure a fantastic user experience, you can customize everything to suit your business.

Customer dashboard

As we mentioned before, a dedicated customer dashboard brings numerous advantages to your appointment scheduling business.

You get a password-protected customer dashboard where you can allow your customers to manage their appointments.

Inside the dashboard, they can:

• Reschedule or cancel existing appointments
• Create new appointments
• Update their profile information
• Live chat with relevant agents to discuss anything about their appointments and future plans

Customers can live chat

Customers have the option to engage in live chat with your team members.

It’s a very handy tool that LatePoint offers which you can use in many ways.

It helps build strong customer relationships, create a pool of loyal customers and ultimately boost profits.

Extra services

LatePoint also lets you link multiple additional services with any primary service.

Imagine you run a pet care business – if someone opts for a bubble bath for their pet, they can conveniently select additional services like brushing and skin care, at the same time.

It’s similar to the upsell strategy in eCommerce stores, where you offer something extra at the checkout to boost your revenue.

Coupons

Coupons are an excellent way to encourage both existing and new customers to make a purchase.

Everyone loves a good deal, and coupons can be the extra push they need to make a purchase.

Unlike Calendly, LatePoint comes with a comprehensive coupon management module. It helps in boosting your brand awareness and increase sales.

Payment methods

If your business provides services in various regions, it’s crucial to have payment methods that cater to everyone.

LatePoint offers multiple payment gateways. They include Stripe, PayPal, Braintree, Flutterwave, Mercado Pago, Mollie, Paystack, Razorpay, and Square.

Control over customer data

Your customer data holds immense value for your business, regardless of the type of appointment and booking services you offer.

This information helps you gain a deeper understanding of customers. You can use this data to design effective customer retention strategies or reward your most loyal clients.

With LatePoint, you get a comprehensive customer module that allows you to create appointments directly with your customers.

If you need to analyze the data with an external application, you can easily download it in CSV format.

Cons

• Some changes require a manual page refresh
• More customization options would be great

Perfect For: Booking-based businesses of any scale.

2. Jotform

Jotform is a flexible platform for building forms. It also empowers you to create a robust booking system with its powerful form fields.

We really like Jotform’s ability to turn any existing form into a fully functional booking system. It works seamlessly, whether it’s on your website or a social media platform.

You can even share a direct link to your booking system in your email signature.

With Jotform, you can set up one-on-one or group appointments, set appointment limits, enable notifications, and easily connect with customers in different time zones.

Here are some key features of Jotforms:

• Easy to manage availability options
• Limit the number of appointments on a specific day or week
• Seamless integration with Google Calendar

3. Zoho Bookings

Zoho has a vast ecosystem, and Zoho Bookings is a standout performer within it.

One standout feature we appreciate about Zoho Bookings is its smooth integration with other Zoho products.

For instance, this tool effortlessly syncs natively with Google Calendar, Outlook, and Zoho’s own calendar.

This appointment tool also offers some really nice features to manage resources, appointments and staff.

Whether you’re a freelancer or a part of a large corporation, Zoho Bookings has tons of features to meet your needs.

Here are some key features:

• Avoid no shows by reminding customers through SMS and emails
• Add custom fields to your booking forms to add questions for your customers
• Dedicated mobile apps for iOS and Android help your teams schedule appointments on the go

4. Doodle

Doodle makes scheduling appointments a breeze.

Its booking page simplifies the process of booking time with anyone without double bookings, waiting, and back-and-forth emails.

All you have to do is connect your calendar within your available hours and then share your link or embed it on your website.

Participants select the time and add their information and the meeting shows up on both your calendars.

• Limit bookings per day or add buffer times so you don’t get overwhelmed
• Set your own hours . each page can have its own hours so you stay flexible
• Doodle allows custom branding

5. YouCanBookMe

If you want to customize everything for a great client experience, YouCanBookMe is worth a shot.

This tool makes it super easy for your customers to schedule, cancel, or reschedule appointments effortlessly.

It’s a fully automated system that removes manual tasks and human error.

Whether it’s adding a video link, updating CRM, sending reminders, or tracking no-shows, everything happens automatically.

YouCanBookMe can integrate with a wide range of applications, including Zapier, Google, Zoom, Stripe, Microsoft Outlook, and more.

It keeps track of every event, whether it’s an appointment cancellation or reschedule.

And the best part? It’s one of your free alternatives to Calendly because they offer a free plan.

Here are some key features:

• Fully customizable layout and notifications to suit your needs
• Control your schedule and availability that suits you
• Easy cancellation and rescheduling for you and your customers 24/7

6. Setmore

If you’re looking for a Calendly alternative with a bunch of features in its free plan, check out Setmore.

When you decide to upgrade, the pro plans are budget-friendly.

Like any other good appointment schedulers, you have complete control over customizing your booking page. This is especially useful when you want everything to match your branding.

Setmore supports video meetings through Google Meet, Zoom, or Teleport.video.

Customers can easily connect with you through video call links in their appointment confirmation message.

Here are some key features:

• Integrate with social media platforms such as Facebook or Instagram to book appointments
• Allows payments through multiple methods such as Square, Stripe or PayPal
• Compatible with popular business apps and platforms such as Slack, Zendesk, Salesforce and many more

7. Chili Piper

If your company sells products or services to other businesses, Chili Piper offers a solution you shouldn’t overlook.

It serves as a reliable alternative to Calendly for B2B teams to boost their productivity and conversions.

With Chili Piper, your team can streamline the automation of the entire meeting lifecycle.

A standout feature we appreciate is the ability to assign calls to the right sales agent based on advanced rules.

For instance, if a client is a US-based agriculture company with over 200 employees, it’s simpler to route their call to a specialized sales rep.

Here are some more features:

• Instant Booker feature (Chrome extension) helps schedule meetings efficiently
• Concierge automates Instant Booker and sends qualified leads a form with a meeting schedule
• Automatically arrange in-person meetings and create a booking link for each sales rep to avoid conflicts

8. Acuity Scheduling

If putting customer experience at the forefront is your priority, give Acuity Scheduling a try. It is among those Calendly alternatives that can contribute to keeping customers happy.

For instance, you can make use of loyalty tools like customer intake forms to understand their expectations.

Acuity Scheduling provides no-show protection tools to enhance your income.

Options include storing credit card information, secure deposits, recurring subscriptions, packages, gift cards, and more.

Here are some key features:

• Booking page customization to match your branding needs
• Easy and flexible payment options such as Stripe, Square or PayPal
• Auto creates invoices and sends receipts. Upsell appointments with checkout addons

9. OnceHub

OnceHub is another fantastic appointment scheduler for when you want to put your customers’ needs first.

Whether customers want to connect instantly or schedule an appointment, OnceHub has you covered.

You have access to numerous features, including live chat, scheduling a meeting, or an instant video call.

OnceHub makes sure everything is set up for your customers to easily connect with you.

Here are some key features:

• Use chatbots and forms to manage complex booking processes
• Pre and post meeting tasks automation to maximize outcome
• Flexible availability management tools such as off time, holidays, buffer time and more

10. Amelia

Amelia is a fantastic WordPress booking plugin. It’s great for many industries like gyms, health clinics, law firms, spas, salons, photographers, and others.

It’s another great Calendly alternative for WordPress that allows you to automate your booking business on your WordPress site.

The free version is a nice option for basic needs. If you’re looking for advanced features such as online payments, recurring appointments, unlimited staff or notifications, you’ll need the premium version.

Features

• Automatic notifications via SMS, email and WhatsApp
• Responsive calendar that synchronizes with Google and Outlook
• WooCommerce integration and multiple payment gateway support

11. Booknetic

Booknetic is a flexible and easy-to-use plugin for booking appointments.

What stands out with Booknetic is its ability to integrate with a wide range of third party tools.

It’s a good deal for most basic needs with a one time cost. But if you need advanced features such multiple payment methods or Zoom meetings, you’ll want premium.

Features

• Customize everything to suit your needs
• Modern and user-friendly interface
• Drag and drop form builder makes things easy

12. Bookly

The Bookly WordPress plugin is an excellent Calendly alternative for automating bookings for any type of business.

It lets customers book multiple appointments at once, making it a super convenient feature.

Once they book an appointment, the plugin automatically sends a confirmation email.

As an admin, you have the freedom to customize the booking form, add special holidays to the calendar, set up a space for your staff, and do much more.

Features

• Option to add unlimited booking form, services, and staff members
• Easy to import and export unlimited customers with their payment and stats.
• Create a separate pricing structure for different staff members.

13. Booking Calendar

Booking Calendar is another smart choice that allows clients to check availability and reserve slots on specific dates and times.

You can use multi-color calendars and legends to show availability of days and times.

Regardless of your accommodation business type, you can also allow single or multiple-day reservations with a few clicks.

Features

• Send auto email notifications for pending and confirmed bookings
• A simple and user friendly interface that makes booking a breeze
• Advanced features for offering seasonal discounts or coupons

14. Easy Appointments

As the name suggests, Easy Appointments is a simple and straightforward alternative to Calendly for WordPress websites.

You get basic features without the bells and whistles other plugins on our list offer.

It doesn’t mean the plugin lacks essential features. You can use it for multiple locations and services and connect them with specific employees.

The plugin integrates seamlessly with PayPal. If you want to offer more payment methods such as Visa or Mastercard, you’ll need to use WooCommerce.

Features

• Supports multiple locations, services, and staff
• Flexible timetable that can easily handles the most complex time slots
• Automatically notify admins, staff and customers through email

15. BookingPress

BookingPress is a flexible WordPress booking plugin. It allows you to control how your booking system appears and functions on your site.

You can tweak booking forms however you want. You can also set up different dashboards for admins and staff.

No matter your business size, BookingPress is designed to boost your online bookings and deliver fantastic results.

Features

• Fully customizable appointment booking plugin
• Google, Apple and Outlook calendar integration
• 17+ online payment gateways integration (PayPal, RazorPay, Stripe and others)

16. Simply Schedule Appointments

Simply Schedule Appointments is a great WordPress plugin if you want to simplify client booking for your business.

It packs loads of features to make managing bookings a breeze. One standout feature is how it caters to everyone, including those with extra auditory, visual, or physical needs.

The plugin is all about accessibility, making it easy for everyone to use.

Features

• Manage staff schedules and team bookings
• Build beautiful booking page layouts with Elementor, Divi, or Beaver Builder
• Zoom integration for web meetings

Which Calendly Alternative Should You Use?

Calendly is a well-known platform for scheduling appointments, especially for businesses with online meetings. But we think it definitely falls short in some areas.

Areas like multiple payment methods, coupons, discounts, secure password-protected customer dashboards, and live chats are in high demand.

To help you out, we’ve a few suggestions:

If you prefer a SaaS platform, Jotform can be a great option to help you achieve a customized booking page however you want.

If you have a WordPress site, LatePoint is a trustworthy choice. You get all these features and more at a good price.

What’s more satisfying is that the team is hyperactive in two areas: adding new features and customer support.

You get seamless integration with tons of third party tools for almost any need.

Which will you choose?

Which feature are you looking for in your booking business? Share your thoughts in the comments below.

These types of websites are booming. They’ve grown 3.7 times faster than the S&P 500 in just over a decade, according to the Subscription Economy Index.

Impressive, right?

And get this: 63.5% of membership site owners have seen their income rise in the past year, according to a Membership Geeks report​​​​.

Why this growth?

Membership sites excel at engaging audiences. They offer unique, valuable experiences. That’s why 76% of businesses believe these models build long-term relationships​​.

So, you’re about to get inspired.

We’re showcasing the best membership websites out there. They’ve mastered the art of attracting and keeping fans.

Get ready for a tour of sites that are more than just platforms.

They’re communities, bustling with activity and loyalty. And they each offer something to learn from.

What You Need To Build a Membership Website

Building a membership website with WordPress can be a fulfilling project – whether you’re enhancing an existing blog or starting a new online venture.

To craft a site that stands out, you’ll need to focus on a few key elements:

• A domain name
• A reliable web host
• An engaging theme
• A robust membership plugin.

Here’s a streamlined guide to get you started:

1. Domain Name

Your website’s address, like “yourwebsite.com”, is your first step. This is how users will find you online. A domain name typically costs around $15-20 per year.

2. Web Hosting

For hosting, SiteGround comes highly recommended.

It’s known for its reliability and excellent customer support, making it a solid choice for WordPress hosting. And it comes with a domain name included.

SiteGround offers various plans to suit different needs and budgets, ensuring your site remains accessible and fast.

3. WordPress

WordPress is the go-to choice for building a membership website. It’s versatile and offers extensive features, perfect for crafting a unique membership experience.

Many hosts now offer a one-click installation option, so you likely won’t need to do very much setup.

4. WordPress Theme

For your site’s design, Astra is a top choice. It’s a lightweight and customizable theme that works seamlessly with WordPress.

Astra offers a range of design options, ensuring your site looks professional and aligns with your brand.

You can select from hundreds of Starter Templates to help launch your membership site even faster. There are several options for membership sites in particular.

Online Health Coach is a good example:

5. Membership Plugin

To add membership functionality to your site, you need SureMembers.

It allows you to manage memberships, content access, and subscriptions. With SureMembers, you can easily create various membership levels, set up recurring payments, and more.

30+ Membership Site Examples by Niche

Now, let’s explore over 30 membership site examples that have carved out successful spaces in their respective niche.

Each presents unique opportunities for community building and content delivery, demonstrating the versatility and potential of membership sites.

Now let’s start exploring these membership site examples.

Art and Creativity

Here, we spotlight membership sites that have become sanctuaries for artists and creators.

These platforms offer a blend of inspiration, learning resources, and community support, nurturing the creative spirit in each member.

1. School of Visual Storytelling

At School of Visual Storytelling the focus is on the art of visual storytelling. The site offers an extensive range of courses, from the fundamentals of drawing to advanced techniques in character design and storytelling.

This makes it an invaluable resource for anyone passionate about bringing stories to life through art.

What truly sets SVSLearn apart is its thriving community. It’s a space where artists and storytellers from various backgrounds gather to share, learn, and grow together.

The community aspect fosters a collaborative environment, essential for creative growth and inspiration.

With regular updates and the addition of new content, it keeps members engaged and informed about the latest trends in the industry.

Why this site stands out:

• Building a supportive community: The emphasis on community building is the real draw here. It allows members to not only learn but also to connect, collaborate, and create together.
• Empowering through expertise: The access to industry experts and the opportunity for personalized mentorship make this site a standout platform. It also helps members by providing insights and guidance that are hard to find elsewhere.

2. Society of Composers and Lyricists

Since its inception in 1945, the Society of Composers and Lyricists has been a prestigious organization revered for significant contributions to the world of music in visual media.

The SCL is not just about recognition though. It’s also a hub for educational growth and career advancement.

Through its diverse range of seminars, workshops, and events, the organization opens doors for professional development.

Why this site stands out:

• Exclusive educational content: The SCL provides access to specialized seminars and workshops. Unique learning experiences that are tailored specifically to the needs of composers and lyricists.
• Networking opportunities: The organization hosts many networking events, connecting members with industry professionals.
• Industry recognition and awards: The SCL Awards offer members the chance to be recognized for their work.
• Industry publication access: Included in membership is access to The Score Magazine, which helps keep members informed of the latest industry trends and news.

3. Pianu

Pianu is another membership website example that brings something unique to the table. This innovative online platform offers a new way to learn to play the piano.

By blending technology with music education, Pianu offers an interactive and enjoyable learning experience for piano enthusiasts of all levels.

The platform’s unique approach to piano education is evident in its interactive lessons. Pianu’s lessons cover a wide range of topics, from basic piano skills to more advanced techniques.

Why this site stands out:

• Extensive song library: With over 200 songs to choose from, learners have a vast array of music to practice and enjoy, catering to different tastes and skill levels.
• Interactive learning experience: For the cost of membership, you get access to Pianu’s interactive lessons. These make learning piano more engaging and effective, appealing to a wide range of learners.
• Challenges: The site also offers accelerated challenges for learners who want more of a push to learn piano faster. If you reach your goals, you’ll unlock achievements on your account. This sort of gamification keeps members coming back again and again.

4. Tilly and the Buttons

Tilly and the Buttons is a vibrant online destination for sewing enthusiasts. It’s a place where creativity meets practicality, offering a range of sewing patterns, books, and online workshops.

This platform makes sewing accessible and fun for everyone, from beginners to seasoned crafters.

The site’s friendly and approachable tone makes learning to sew less intimidating and more of an exciting journey.

Why this site stands out:

• User-friendly learning resources: The platform excels in providing easy-to-follow instructions and resources, making it ideal for beginners and those looking to refine their sewing skills.
• Stylish and practical patterns: With a focus on modern styles that are both fashionable and practical, the site caters to a wide range of tastes and skill levels.
• Clear, detailed instructions: This site offers well-illustrated sewing patterns, comprehensive books, and engaging online workshops. The priority here is that every step of the sewing process is enjoyable and easy to understand.

Business and Finance

The next set of membership sites we’ll look at are in the business and finance niches.

They offer invaluable resources, networking opportunities, and expert insights. They can each teach us a lot about how to build an effective membership site.

5. Peak Freelance

Peak Freelance stands out as a global membership community specifically designed for freelance writers.

It’s a platform where writers can find clients, scale their businesses, and ultimately, increase their earnings.

The site offers a wealth of resources, including pro workshops, templates, and courses, all aimed at taking freelance writing businesses to the next level.

Why this site stands out:

• Comprehensive resources: Peak Freelance provides an extensive range of tools and materials, from expert interviews to practical templates.
• Community and networking: The platform fosters a supportive community, offering a space for writers to connect, share experiences, and grow together. This includes access to a 900-member strong Slack group.
• Job board access: Members also get access to an exclusive job board that can help them land their next gig.

6. Splasheo

Splasheo is a unique service that caters to the growing demand for short-form video content. Think of the sorts of videos you find across social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

It’s designed for individuals and businesses looking to amplify their online presence without expanding their teams.

Why this site stands out:

• Efficient video editing service: Splasheo takes the hassle out of creating daily social media content by transforming any length video into engaging, platform-ready short clips.
• Consistent and quality output: With a promise of quick turnaround times and unlimited revisions, Splasheo ensures consistent, high-quality video content for its clients.
• Free trial brings in members: Splasheo offers a 7-day free trial to test out the service, which is a great way to hook new prospects.

7. BizChix

BizChix is a dynamic website for women entrepreneurs. Led by CEO and business strategist Natalie Eckdahl, it offers a range of group-coaching programs, courses, and an award-winning podcast.

All materials included in a membership here are aimed at helping women grow and scale profitable businesses.

Why this site stands out:

• Targeted group-coaching programs: BizChix offers specialized programs like Six Figures Lab and CEOCHIX Mastermind, designed to support women at different stages of their business journey.
• Comprehensive business resources: The site provides valuable tools and resources, including courses and podcasts, to help women entrepreneurs expand their impact and build wealth.

Coaching and Personal Development

Now, let’s take a look at sites dedicated to nurturing personal growth, enhancing leadership skills, and fostering transformative life changes.

These membership site examples in the coaching and personal development niches will hopefully inspire your designs.

8. Richard Dolan

Richard Dolan’s site presents a unique approach to personal development. This membership site example focuses on reshaping your relationship with money, wealth, and self-worth.

It’s a space where people are encouraged to grow richer in the things that matter most, guided by Dolan’s innovative Urban Financial Life Philosophy.

Why this site stands out:

• Tons of learning resources: A membership here truly feels valuable and offers a variety of learning materials. These include workshops, seminars, and personal coaching sessions. All geared towards enhancing financial understanding and personal growth.
• Community access and networking opportunities: This website also provides a community space for like-minded individuals to connect, share experiences, and grow together. Such a space fosters a supportive environment for personal and financial development. Any time an interactive component can be added to a membership, the more appealing it becomes.

9. Ama La Vida

The Ama La Vida website distinguishes itself in the personal coaching niche with its comprehensive (and customizable) coaching memberships.

Catering to those seeking growth in both their personal lives and careers, Ama La Vida provides a structured yet flexible approach to coaching.

Why this site stands out:

• Diverse coaching tracks: Offering various coaching tracks such as Career, Leadership, Health, and Life Coaching, Ama La Vida ensures that clients can choose the path that aligns best with their goals. The lack of a one-size-fits-all approach means this membership will appeal to more people.
• Flexible coaching frequency: Members can choose their coaching frequency, with options for either 4 sessions or 2 sessions per month. Again, by accommodating different schedules and needs, the membership is suitable for more people.

10. Bright Morning

Bright Morning, founded by Elena Aguilar, offers a distinctive blend of coaching and training services. The site primarily targets coaches, leaders, and educators.

It’s also renowned for its transformational coaching methods designed to foster personal and professional growth.

Why this site stands out:

• Specialized coaching services: Bright Morning provides targeted coaching services for new and experienced coaches, leaders, and educators. It focuses on using coaching strategies to support and develop adults in whatever professional environment they happen to be in.
• Rich educational resources: The platform offers tons of helpful resources, including Elena Aguilar’s books, workshops, and a podcast. Everything offered in a membership is aimed at enhancing coaching skills and leadership abilities.

11. Personal Development School

Another membership site example is the Personal Development School. It was founded by Thais Gibson and stands out for its focus on attachment theory and comprehensive self-improvement courses.

This platform is designed to help individuals understand and transform their relationships and personal lives.

Why this site stands out:

• Attachment theory-based courses: The school offers a range of courses centered around Gibson Integrated Attachment Theory. This trademarked approach provides insights into how early childhood experiences influence adult relationships. That is, it has a distinct brand and idea behind it, so people will seek this membership out directly over others.
• Diverse learning opportunities: With over 65 courses and programs, the platform covers various aspects of personal growth. These include things like emotional resilience to building healthy relationships.

Cooking

In the Cooking section, we’re talking about websites that focus on culinary adventures in some way.

These membership site examples transform the art of cooking into an accessible and enjoyable experience for all skill levels.

12. Raddish

Raddish is a unique cooking club for kids. It offers monthly cooking kits that turn the kitchen into a fun and educational space for the whole family.

Memberships are designed to nurture confidence in young chefs and bakers while creating cherished family memories.

Why this site stands out:

• Educational recipe guides: Each kit includes illustrated, laminated step-by-step recipes, perfect for ages 4-14+, making cooking accessible and enjoyable for young learners.
• Quality kitchen tools and monthly collectibles: Every kit also comes with an exclusive cooking utensil and monthly collectibles like table talk conversation starter cards and a colorful apron patch. The collectible patches add to a feeling of exclusivity for the membership.

13. Prep Cooking Classes

Prep Cooking Classes stands out as a culinary education hub, offering a variety of hands-on and virtual cooking classes.

This membership site caters to everyone from beginners to culinary professionals. This makes it an ideal choice for those seeking to enhance their cooking skills in a fun and social environment.

Why this site stands out:

• Diverse class offerings: Prep Cooking Classes provides a wide range of classes, including options for kids, cooking series, and private events. This ensures there’s something for everyone and makes a membership appealing to more people.
• Virtual cooking club membership: The Virtual Cooking Club offers even more perks. By giving members the feeling of being a part of a club, they develop a sense of belonging. That approach can improve membership retention.

14. Baketivity

Baketivity stands out as another unique baking subscription service designed for children.

It offers a fun and educational way for kids to learn baking skills specifically while engaging in creative play. This is a great choice for families looking to spend quality time together in the kitchen.

Why this site stands out:

• Kid-friendly baking kits: Each Baketivity kit includes step-by-step recipe instructions, pre-measured ingredients, and educational activities. It promises to make baking accessible and enjoyable for children, which is an immediate draw for parents.
• Subscription options for regular fun: With various subscription plans, families can receive new baking kits regularly. This can make for ongoing baking adventures and learning opportunities, i.e. continuing members.

Cosmetics

Our next category is Cosmetics where we’ll explore membership site examples that blend beauty and innovation.

These sites offer a curated selection of products to enhance personal style and self-expression – and membership perks.

15. BoxyCharm by IPSY

BoxyCharm by IPSY stands out by offering a monthly box of full-size beauty products from top brands.

It’s a great subscription membership for beauty enthusiasts looking to expand their collection and experiment with new products.

Why this site stands out:

• Full-size products at a fraction of the cost: Members receive five full-size items each month, providing more value for less money. This differentiates the membership from other cosmetic boxes that just offer samples.
• Exclusive shopping events: BoxyCharm by IPSY offers 24/7 access to a members-only online store with up to 80% off retail prices.
• Personalized choices: Members can choose three full-size, curated products every month, ensuring a tailored beauty experience.

16. TestTube

TestTube by NewBeauty is a unique beauty subscription service that delivers a curated selection of the latest beauty products to your door.

This membership site is another great option for those who love to explore new beauty trends and products.

Why this site stands out:

• Curated collections: Each TestTube contains a mix of cult-favorites and newly discovered beauty brands and products, all approved by the editors of NewBeauty.
• Exclusive product offers: Members enjoy promotions from featured brands, found in the digital booklet that accompanies each shipment.
• Complimentary NewBeauty magazine: Subscribers receive the latest issue of NewBeauty Magazine with their products, adding value to the beauty discovery experience.

17. Macy’s Beauty Box

Macy’s Beauty Box is a monthly subscription service that offers a curated selection of beauty products.

Those who love to explore new makeup, skincare, and fragrance products from well-known and emerging brands will gravitate toward this one.

Why this site stands out:

• Curated beauty selections: Each box includes a variety of beauty products, allowing subscribers to try out new and exciting items every month.
• Exclusive offers and discounts: Subscribers often receive special offers and discounts on beauty products, adding extra value to the subscription.

Clubs

Up next we have clubs, which are organizations that bring together communities with shared interests.

This set of membership site examples prioritize connection and education. They also give people a way to engage in activities they are passionate about.

18. Bicycling in Greensboro

Bicycling in Greensboro (BIG) is helping to transform the greater Greensboro area into a community that is more welcoming and safe for bicyclists.

This organization is ideal for cycling enthusiasts and those looking to contribute to a more bicycle-friendly environment.

Why this site stands out:

• Advocacy and community engagement: BIG focuses on advocacy efforts to enhance local greenways and promote safe street design. This makes it a force in shaping a bicycle-friendly community. It’s attractive to those who care deeply about their mission statement.
• Educational programs: Offering “Learn to Ride” classes, BIG provides education on the basics of bicycling. They cater to children, teenagers, and adults who want to learn to ride.

19. Craft Industry Alliance

Craft Industry Alliance is a trade association dedicated to supporting craft industry professionals.

It provides a comprehensive platform for networking, education, and business growth. Members find it to be a great resource for makers, artists, and craft business owners.

Why this site stands out:

• Diverse professional network: The alliance connects a wide range of craft professionals, from indie makers to manufacturers and content creators. This helps foster a vibrant community within the membership ranks.
• Business resources and education: Members gain access to a library of resources, courses, and tools designed to help grow and manage their creative businesses. With frequent updates, these resources are worth maintaining a membership for.

Education

Now in this category, we’re showcasing a few membership sites that offer education as their primary selling point.

From business growth to mastering biology, these varied membership site design examples ought to inspire you.

20. SkillJet

SkillJet is an eLearning platform designed for web entrepreneurs, business owners, and marketers.

It offers concise, strategy-packed courses from leading web-design industry experts, making it an ideal choice for those looking to speed up their business growth.

Why this site stands out:

• Focused, expert-led content: SkillJet provides courses created by industry veterans, offering valuable insights and strategies in web design and online business management.
• Practical and actionable learning: The site emphasizes easily consumable content. This ensures members can quickly apply what they learn to their businesses.

21. Khan Academy

Khan Academy is renowned for its comprehensive and free educational resources. The site covers subjects from basic arithmetic to advanced science and computing.

It’s an invaluable platform for students, teachers, and curious minds worldwide.

Why this site stands out:

• Wide range of subjects covered: Khan Academy offers lessons in math, science, economics, humanities, and more. It caters to learners of all ages and expands its membership market potential considerably.
• Interactive learning tools: This membership site includes practice exercises, instructional videos, and a personalized learning dashboard. It makes for an engaging and effective learning experience. Remember: interactivity boosts engagement and that means a more devoted subscriber base.

22. Bitesize Bio

BiteSize Bio is a unique educational platform that supports and enriches the knowledge of life science professionals.

It offers a wealth of resources, including articles, webinars, and courses and serves as an essential tool for researchers and scientists.

Why this site stands out:

• Diverse educational content: BiteSize Bio provides in-depth coverage of various scientific topics, from genomics and microscopy to career development in science.
• Expert-led learning: The platform features contributions from experienced researchers and industry experts, ensuring high-quality and relevant content.

Health and Fitness

Membership sites that fit into this category are dedicated to promoting physical and mental wellbeing.

They offer resources and/or programs to support a healthier and more balanced lifestyle.

23. Find What Feels Good

Find What Feels Good (FWFG) is a comprehensive wellness platform that offers a wide range of yoga and fitness classes.

It’s designed for people seeking to improve their physical health, mental wellbeing, and overall quality of life through the practice of yoga.

Why this site stands out:

• Extensive library of yoga classes: FWFG provides a vast selection of yoga classes catering to all levels, from beginners to advanced practitioners.
• Holistic approach to wellness: The platform emphasizes a balanced approach to health, incorporating mindfulness and self-care into its yoga practices.

24. KetoConnect

KetoConnect is another health-focused membership site that’s ideal for those interested in the ketogenic diet.

It has tons of resources including recipes, meal plans, and educational content.

Why this site stands out:

• Extensive recipe collection: KetoConnect boasts a wide array of keto-friendly recipes, making it easy to stick to the diet without sacrificing flavor.
• Educational resources for beginners: The site provides comprehensive guides and tools like a macro calculator and shopping lists to help new members navigate the ketogenic lifestyle.

25. Texas Healthcare Association

The Texas Healthcare Association (THCA) is a key organization representing and supporting long-term care providers in Texas.

It plays a key role in advocating for quality care, providing education, and elevating the standards of long-term healthcare.

Why this site stands out:

• Advocacy and representation: THCA is instrumental in advocating for the interests of long-term care providers and their patients.
• Educational resources and events: The association offers various educational resources and events. This helps enhance the knowledge and skills of healthcare professionals in the long-term care sector and encourages people to maintain a membership.

Magazines

The magazines and news publications we’ve collected here illustrate how to use memberships for digital subscriptions.

You don’t need to have a world-class publication to sell premium digital content but you can certainly use these sites as examples to aspire to.

26. Harper’s Bazaar

Harper’s Bazaar is a premier fashion magazine offering an intelligent take on fashion, beauty, and luxury living.

With its blend of high-quality visuals and insightful content, it’s a go-to source for the latest trends and timeless advice.

Why this site stands out:

• Exclusive fashion and beauty insights: Harper’s Bazaar provides in-depth coverage of the latest fashion and beauty trends, featuring interviews with leading figures in the industry.
• Good use of membership features: The magazine is offered on a subscription basis and offers a good example of how membership sites can take many forms. In this case, a subscription gets you physical and digital access.

27. The Wall Street Journal

The Wall Street Journal (WSJ) is best known for its in-depth coverage of business and financial news. Its articles offer insights into global markets, economics, and corporate developments.

It’s a go-to resource for professionals, investors, and anyone interested in the world of finance and business.

Why this site stands out:

• Comprehensive business coverage: WSJ provides extensive reporting on business and financial news, market trends, and economic analysis. It has made a name for itself as a valuable resource for understanding the global economy.
• Prominent opt-ins: After landing on the homepage, you’re prompted to subscribe for $1/week – an enticing offer for news seekers on a budget.

Nonprofit Organizations

This next category has to do with nonprofits that aim to unite individuals and groups around social causes.

These membership website examples provide resources, networking opportunities, and support for collective action and advocacy.

28. Northern California Business Aviation Association

The Northern California Business Aviation Association (NCBAA) is dedicated to representing and supporting the business aviation community in the Northern California area.

It’s a pivotal organization for professionals in the aviation industry, offering networking opportunities, educational events, and advocacy.

Why this site stands out:

• Networking and professional development: NCBAA hosts various events, including safety days and golf tournaments. These exclusive events provide valuable networking opportunities for aviation professionals.
• Educational resources and advocacy: The association focuses on educating its members about industry trends.

29. St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is a beacon of hope in pediatric healthcare. It focuses on research and treatment of children with cancer and other catastrophic diseases.

It’s renowned for its commitment to ensuring that no family ever pays for treatment, travel, housing, or food.

Why this site stands out:

• Global outreach: Committed to global access, St. Jude works to ensure that children worldwide receive quality care and treatment.
• Accepts donations: Though not a traditional membership, the site accepts donations. People can opt to make a recurring donation, essentially paying a subscription fee to support the cause.

Sports

In the Sports category, we explore a few membership website examples that bring fans and enthusiasts together.

Some offer in-depth analysis, others pure community engagement. But the common thread is an enthusiasm for sports and those who love it.

30. The Fantasy Footballers

The Fantasy Footballers is a leading fantasy football podcast and community, offering a wealth of resources for fantasy football players.

Known for its accurate and entertaining content, the platform is a favorite among fantasy football enthusiasts.

Why this site stands out:

• Expert analysis and advice: The Fantasy Footballers provide comprehensive fantasy football insights, including player rankings, projections, and strategy tips.
• Engaging community features: The site offers a vibrant community for fantasy football fans. These include forums and interactive features like the FootClan, where members can access premium content and engage with other fans.

31. Performance Plus Tennis

Performance Plus Tennis is a specialized site offering a range of tennis courses designed to improve player skills.

It’s a great virtual destination for tennis enthusiasts looking to enhance their game with professional-level training.

Why this site stands out:

• Comprehensive tennis courses: This site provides a variety of courses, including Serve Foundation, Modern Forehand, and Complete Slice Backhand. Each course caters to different aspects of the game, making a membership here appealing for a wide range of players.
• Expert instruction: Led by experienced coaches, these courses offer in-depth training and techniques to build professional-quality tennis skills.

7 Reasons To Create a Membership Website

Creating a membership website can make a huge difference for your business or community.

It’s not just about generating revenue. Creating a membership website is often about building a thriving community around your content or services.

Here are some compelling reasons to consider building one:

1. Recurring revenue: Membership sites can provide a steady income stream through recurring subscriptions.
2. Community building: Create a sense of community among users who share common interests or goals.
3. Valuable insights: Gain insights into your audience’s preferences and behaviors, helping tailor future content.
4. Exclusive content: Offer exclusive content or services, adding value and uniqueness to your brand.
5. Increased engagement: Members are more likely to engage, participate, and provide feedback.
6. Authority and credibility: Establish yourself as an authority in your niche, enhancing trust and loyalty.
7. Marketing opportunities: Use the membership site for targeted marketing and cross-promotion of related products or services.

A membership website isn’t just a business model. It’s a community and a brand builder that can help to build genuine loyalty around your company.

How To Create a Membership Website

Setting out to create your own membership websites can be both exciting and overwhelming.

There are a few steps involved but they are all very straightforward.

To help you get started, check our “How to Create a Membership Website” video.

It offers step-by-step guidance and practical tips to launch your own successful membership website.

What We Think Makes the Best Membership Websites

The cream of the crop in membership websites go beyond the basics, offering unique features and experiences that truly engage their audience.

Here’s what makes them shine:

• Strong community focus: Exceptional sites really prioritize creating a sense of belonging, where members feel an integral part of the community.
• Quality over quantity: They also concentrate on delivering high-quality, relevant content that captivates and retains interest.
• Personalization: Tailoring experiences to individual preferences and interests makes members feel uniquely catered to (and cared for).
• Innovative engagement tools: Relying on creative tools like gamification or interactive challenges keeps members actively involved.
• Regular, fresh content: Consistently updating with new, exciting material keeps the platform dynamic and engaging.
• Exclusive events or features: Offering member-only events or unique features adds a sense of exclusivity and value.
• Seamless integration with other platforms: Smooth integration with social media or other relevant platforms enhances the overall experience.
• Clear value proposition: Standout sites articulate their unique benefits and the distinct value they offer clearly. They set up front expectations and leave nothing to ambiguity.

Ultimately, the best membership websites are those that create an immersive, engaging environment.

They serve as a place where members feel valued and excited to be a part of the community.

Use These Membership Website Examples To Power Your Next Design

That’s a wrap on membership websites!

They’re more than just a platform to sell access to content or exclusive features. They’re most often a full-fledged community.

The best membership website examples listed here serve as places where quality content meets exclusive perks. If you’re excited about starting your own, don’t just dream about it – make it happen!

Need a hand getting started? Check out SureMembers. It’s a great WordPress plugin for managing site memberships.

Don’t miss our awesome guide on creating a membership site either. It’s packed with tips and tricks that’ll help you hit the ground running.

Remember: the real trick to a great membership site is making your members feel like they’re part of something special.

So, go ahead, give it a shot and watch your community thrive!

If you’re planning to launch an online store anytime soon, you’ll want to consider WooCommerce. It’s the most popular eCommerce solution you can use.

But why?

What is WooCommerce? What is it used for? Why is it so popular? What’s so good about it that so many people use it? What WooCommerce features make it stand out?

In this article we will explain everything you need to know about WooCommerce.

We use our extensive experience of running successful online stores and from developing SureCart to answer all your questions.

What Is WooCommerce?

WooCommerce is a free, open-source eCommerce plugin that can turn any WordPress website into a fully functioning online store.

It adds a store structure, payment gateways, product pages, a checkout page, a new eCommerce database and an entire dashboard to help you build and manage everything.

You can run it alongside your WordPress website or turn the entire site into a store. The flexibility is there to help you create anything you like.

As WooCommerce is designed to work with WordPress many of the screens, controls and options look and feel the same.

That’s a significant advantage to anyone new to eCommerce and who doesn’t want to learn a new way of working.

If you’re new to WordPress, check out our detailed step by step guide showing you how to build an online store.

Want to elevate your WordPress eCommerce experience? Discover a hassle-free WooCommerce alternative!

Why Is WooCommerce So Popular?

Here are just a few reasons why WooCommerce is such a popular way to build an online store:

• WooCommerce and WordPress are free. Free really is the best price.
• WooCommerce is open source. Anyone can use, modify, or extend the code.
• WooCommerce is beginner-friendly. You don’t need to be an expert or a developer to create a store.
• WooCommerce is flexible. Add functionality using extensions (plugins) without requiring coding skills.
• WooCommerce is responsive. It works well on all devices and screen sizes.
• WooCommerce is secure. Your store can be made very secure with simple tools.
• WooCommerce has thousands of free and premium themes and plugins. Build and customize your store however you like.

Those are just some of the reasons why WooCommerce is a great option to build a secure, flexible online store.

It’s also worth mentioning that you can accomplish a lot with WooCommerce entirely for free.

All you need to purchase is a domain name and hosting. Every other expense is purely optional.

Is WooCommerce Only for eCommerce?

Yes, WooCommerce is purely for eCommerce. You can do more with it but that will usually require paid plugins to add required features.

If you want to build an online store, WooCommerce is more than capable.

• Looking to build a membership website? Try SureMembers.
• Just want to add appointment booking to your website? Try LatePoint.

WooCommerce can be used to build stores that can sell physical products like jewelry, clothes, coffee, and digital items too if you want to.

Basically, if you want to sell anything online and accept payments, WooCommerce is a great solution.

WooCommerce Benefits

We hope you’re now beginning to see why we like WooCommerce so much.

Here are a few more real-world benefits of using WooCommerce:

1. Time Tested and Robust

WooCommerce has been around for over a decade and is continually refined and improved to keep up with developments.

The fact that Automattic, the company behind WordPress.com bought it means it isn’t going anywhere. There’s a whole team of talented developers working on WooCommerce to keep it at the top of its game.

There’s also a future roadmap that stretches long into the future and it’s as safe a bet as anything can be.

2. No Coding Required

WooCommerce has been designed for everyone. While it can be complex at times, you’ll rarely, if ever, need to touch any code.

Everything can be done with menus and simple controls. If you know your way around WordPress, you’ll be able to use WooCommerce with ease.

2. Flexible eCommerce

WooCommerce is a very flexible product that can be tailored to the needs of almost any business.

• Want to sell physical products?
• Open a dropshipping store?
• Distribute digital products?
• Charge a monthly fee for accessing protected content?

WooCommerce can do all these things and more.

3. Library of Extensions

WooCommerce has a huge library of extensions you can use for any purpose.

They work exactly the same as WordPress plugins. Find an extension with the features you’re looking for, install it into WooCommerce and you’re good to go.

Some extensions are free, while others will need to be paid for.

4. Integrations

With millions of installations, everyone wants to be friends with WooCommerce.

And that benefits you.

It means most relevant apps, platforms and solutions will play nicely with it or will be able to integrate with it somehow.

For example, linking your email marketing platform or CRM has huge productivity benefits. Good job most solutions work with WooCommerce!

Being able to connect those with WooCommerce either using extensions or SureTriggers, can help your business run much more smoothly.

5. Free and Modular

Thanks to this modular approach you can gradually expand as your business grows without the need to make a large upfront investment.

You can create a 100% functional online store with WooCommerce for free. Extensions are purely optional.

Even if you don’t pay a dime you can enjoy dozens of WooCommerce features:

• Secure payments via Stripe or PayPal.
• Automatic sales tax calculation via Jetpack.
• Powerful product management.
• WooCommerce blocks for the WordPress editor.
• One-page checkouts.
• Product variations.
• Link to external or affiliate products.
• Shipping calculation costs.

All for free!

Key WooCommerce Features

Here are some WooCommerce features we like most:

Order and Inventory Management

Order and inventory management is fairly straightforward. There are a couple of ways to check stock and see the number of orders you have.

Navigate to Analytics > Stock to check items in stock.

Select Analytics > Orders to check orders for the day, month, quarter or year.

You can also access stock and order data from WooCommerce > Reports.

Whatever data you’re looking for, you’ll find it here somewhere.

Product and Catalog Management

Product management in WooCommerce isn’t the easiest, especially for larger stores, but it is comprehensive.

Select Products from the side menu and you’ll see a list of your products in date order.

There are filters at the top of the screen so you can refine by category, product type and stock status. This can help a lot when you’re selling a lot of products!

Payments

WooCommerce supports Stripe and PayPal payments by default via WooPayments. Stripe lets you accept payments from a range of cards while PayPal is its own system.

There are extensions available to accept local currencies or payment options depending where in the world you live. All will work in much the same way as Stripe.

The payment gateway handles the transaction and pays into your bank account, so there’s no security implications or extra precautions you need to take.

Checkout

The default WooCommerce checkout page is okay but hardly inspiring. It will be fine to begin with but once you’re up and running you’ll probably want to optimize it.

Plugins such as CartFlows offer optimized checkout templates you can import and use.

They can also add tools to help improve the customer journey, add order bumps, upsells and other tricks retailers use.

Shipping

WooCommerce has basic shipping handling tools but dispatch will mainly be managed separately.

You can set up shipping zones, categories and other details relatively easily to manage charging.

The physical packing and arranging collection or dispatch will all have to be managed separately though.

Analytics and Reports

WooCommerce has done a lot to improve analytics and reporting over recent years.

The Reports menu item in the WordPress dashboard can show you clearly how many sales were made, how many orders placed, value of orders and other metrics.

The Analytics menu item can provide basic insights into store performance including sales, orders, net sales and more.

WooCommerce also integrates with Google Analytics for insights into store performance, user origin, time on page and other details you’ll eventually want to know.

Marketing and SEO

WordPress and WooCommerce are both SEO friendly but that won’t be enough. You’ll need to use WooCommerce SEO best practices to be found in search engines.

WooCommerce does play nicely with marketing tools and paid ads to help get your name out there.

Those alone won’t be enough so you’ll need to perform as many marketing tasks as you can to complement the built-in options.

How Much Does WooCommerce Cost?

As you already know, WooCommerce is completely free, as is WordPress.

There are a couple of essential costs and some optional ones:

Learn all you need to know about the cost of WooCommerce in our detailed guide.

Getting Started With WooCommerce

As WooCommerce is a plugin for WordPress, you’ll first need to install and set up WordPress.

Here’s a complete guide on how to build a WooCommerce website with Elementor and the Astra theme.

It’s very easy to do!

Here’s a rundown of the steps involved:

1. Hosting and Domain Name

It makes sense to invest in fast WordPress hosting. It powers your store and makes it accessible to the world.

Performance is key in online shopping so choose your host carefully.

A domain name is a permanent address on the internet, for instance, https://wpastra.com/.

You can buy web hosting and domain name from the same company for as little as $5-$15 per month.

We’ve collected some of the best WooCommerce hosting providers and fastest managed WordPress hosting to help you make an informed choice.

2. Install WordPress

After selecting a host and securing your domain name, you’ll need to install WordPress.

Most hosts make it easy using app installers. Some will even automatically install it for you.

If you want to do it yourself, download it free from the WordPress repository and follow the installation wizard.

3. Install WooCommerce

Once WordPress is up and running, it takes just a couple of minutes to install WooCommerce.

Navigate to Plugins > Add New, then search for “WooCommerce“.

Click Install Now and Activate to enable it.

You’ll be presented with some new menu items and the WooCommerce setup wizard.

Let the wizard be your guide to help get your store up and running.

4. Install a WooCommerce Theme (Astra)

The next step is to choose the best WooCommerce theme.

We recommend our own Astra theme. It’s fast, highly customizable, and lightweight, ideal for online stores.

Astra is used on almost 2.4 million websites and has over 5,600 five-star ratings!

Astra is a free WordPress theme but there are premium plans if you want more building blocks and tools.

Check the pricing for Astra premium plans. If you want to take Astra to the max, the Astra Business Toolkit bundle to get unlimited access to SkillJet for free!

5. How To Add and Manage Products

An eCommerce store is nothing without products.

Fortunately, adding a product is easy and works in the same way as creating a post or page in WordPress.

Select Products > Add New and fill in the different fields on the page.

Make product pages as attractive as you can, use lots of images, positive language and write from the customer perspective.

If you want to learn more, read how to add and manage products in WooCommerce.

6. How To Import and Export Products

If you’re migrating from another eCommerce platform, you don’t need to add products individually.

This is an optional step but it could save you hours of work.

WooCommerce has a tool to import .CSV files and automate much of the work of migrating products from another source.

You’ll see Import and Export options at the top of the Products page.

Read our step-by-step guide on importing and exporting products with WooCommerce to learn more.

7. How To Set Up Payment Gateways in WooCommerce

Properly adding and managing products is essential, but getting paid for them is even more important!

WooCommerce has many payment gateways. Some are not included by default but you can enable them through extensions.

The setup wizard will walk you through adding Stripe, but you can add others later if you like.

Navigate to WooCommerce > Settings > Payments to check your options.

We have an in-depth guide that explains the best WooCommerce payment gateways.

8. How To Manage Your Checkout Page

The WooCommerce checkout page is where the magic happens.

The overall design of your WooCommerce store is important, but it takes on special relevance at checkout.

The default option is not the most attractive or the one that offers the highest conversion.

That’s why it is important to learn how to customize this WooCommerce checkout page to improve conversions.

You can customize it yourself using the WordPress editor or your favorite page builder or use a third-party tool to do it for you.

Make it as frictionless as possible, include upsells and never forget to include order bumps wherever relevant.

Even with the best checkout design, you’ll also need a strategy to reduce abandoned carts.

WooCommerce Website Examples

The Mumma Secret

Wine Warrior

Banno’s bees and honey

Simply Chocolate

R.E.D.D.

Conclusion

At this point, you should have a clear idea of what WooCommerce is, what it does and whether it’s for you or not.

It’s a great option if you want to build a flexible and reliable eCommerce store. It is fast, powerful and most WooCommerce features are free.

You can also extend its power with premium or third-party plugins.

We recommend using the Astra theme and the CartFlows plugin to supercharge your store.

Astra helps you create a more beautiful store and conversion-optimized checkout pages. CartFlows helps you drive sales and minimize losses through checkout optimization, abandoned cart recovery and other techniques.

If you’re not sure WooCommerce delivers what you’re looking for, check out SureCart. It’s even more powerful and easy to use!

WooCommerce FAQs

We hope we answered most of your questions, but just in case…

What is WooCommerce used for?

WooCommerce is used for eCommerce stores. It integrates into WordPress and can turn any website into a fully operational online store. It’s flexible enough to be able to cater to any type of store and any type of audience.

How does WooCommerce work?

WooCommerce works by using the WordPress content management system and adding the store on top. It’s both simple and complex but is easy to use and works amazingly well. It creates its own database, adds a checkout, product pages and all the elements an online store needs.

What is the difference between WordPress and WooCommerce?

There are many differences between WordPress and WooCommerce, the main one is they are used for different purposes. WordPress is a content management system designed for blogs and websites. WooCommerce is an eCommerce platform that relies on WordPress to support online stores.

Does WooCommerce require coding?

No, WooCommerce does not require coding. You can add or change code if you like as it’s open source but there is no need to touch code if you don’t want to. There are extensions and dashboard controls for everything and it’s all very easy to use.

Is WooCommerce good for SEO?

Yes, WooCommerce is good for SEO. It’s an organized system that uses best practices wherever possible to help in search. It’s no replacement for an SEO plugin or hiring an SEO expert though!

What is the advantage of WooCommerce?

WooCommerce has many advantages over other eCommerce platforms. Most importantly is that it integrates seamlessly with WordPress. It’s also completely free, open source, easy to use, flexible and provides a solid foundation for even the largest online stores.

Do I need hosting for WooCommerce?

Yes, you do need hosting for WooCommerce. It’s a self-hosted solution the same as WordPress. You’ll need hosting for WordPress so you can integrate WooCommerce into it. You don’t need special hosting or anything extra though.

What are the pros and cons of WooCommerce?

The pros of WooCommerce include being free to use, open source, easy to set up, secure, well-documented and very flexible. The cons of WooCommerce include the fact it’s limited in some areas, extensions can be expensive and it relies on your web host for performance. On balance, there are more pros than cons, which is why we like it so much!

For many, it’s a worthwhile venture.

Just look at what Think Media Podcast was able to accomplish. They made $546,586 just by selling a $27 digital product.

Selling digital products is a highly effective strategy to monetize your online presence.

It offers flexibility and the potential for high profit, especially when combined with other revenue streams like display ads and affiliate marketing.

In this article, we will explore:

• Unique and profitable digital products: The goal is to provide you with innovative ideas that aren’t just different, but also have a strong market demand.
• Pros and cons of selling digital products: As we create digital products ourselves, we are well aware of the ups and downs of the business. We’ll share the inside story.
• The best platforms for selling them: We’ll give you a head start on what platform to use to sell your digital products.

First, let’s take a look at the digital products we’ll be discussing and evaluate them based on how hard they are to create and what their earning potential is.

Top 10 Digital Products and Their Earning Potential

27 Digital Products To Sell

When it comes to digital products, the scope is massive and varied.

Each type of product offers unique opportunities for creators and entrepreneurs to monetize their expertise and passion.

In this section, we’re going to dive into specific digital product ideas, focusing on different personas to help you find the best fit for your skills and interests.

Here’s what we’ll be covering today:

• Digital products to sell for writers
  • Ebooks
  • Courses
  • Community access
  • Planners or journals
  • Tutorials or guides
  • Writing resources (grammar tools, spell-checkers)
  • SEO tools
  • AI prompts
• Digital products to sell for designers
  • Digital planners
  • Logo templates
  • Business card templates
  • Social media templates
  • Design assets
  • Fonts
  • Design checklists or guides
• Digital products to sell for developers
  • Website templates or themes
  • WordPress plugins
  • Niche apps
  • Code snippets
• Digital products to sell for businesses
  • Podcasts
  • How-to guides
  • Cheat sheets or checklists
  • Financial or expense trackers
  • Printable calendars
  • Membership sites
  • Subscription-based newsletters
  • Notion templates

Digital Products To Sell for Writers

Selling digital products for writers is a solid way to earn income online.

There are many types of products you can offer – whether you’re a writer yourself, aim to help writers, or both!

1. Ebooks

Ebooks are not just a fantastic way to share knowledge and expertise, they’re also a smart way to earn some decent passive income.

The beauty of an ebook is that it can continue to bring in cash without much extra effort.

This especially applies to non-fiction like guides or how-to’s. Once you’ve done the heavy lifting of writing it, it can continue to earn for you.

You can sell them in many different ways. For instance, you can sell them on your own online store or membership site. Or, you can offer them on an external site like Amazon Kindle Direct Publishing (KDP).

2. Online Courses

As a writer, creating and selling online courses can be a lucrative way to leverage your expertise.

The projected growth of the global eLearning market will reach over $370 billion by 2026.

Creating online courses can be a profitable venture!

Whether you’re a fiction author, a blogger, a content writer, or a self-help guru, there’s potential to develop courses that resonate with your audience.

• For fiction authors: Create courses on crafting compelling narratives, character development, or specific genre writing like mystery, sci-fi, or romance. You could include modules on plot structure, building suspense, or world-building.
• For bloggers and content writers: Courses on effective blogging strategies, content marketing, SEO, and social media engagement would be highly valuable. You can share insights on creating engaging content, driving traffic, and monetizing blogs.
• For educational writers: If your focus is on educational content, consider creating courses on specific subjects you’re knowledgeable about. This could range from history to science, language arts, or even professional skills like public speaking or writing.
• For business owners: You might consider creating courses that focus on your unique business insights and expertise. This could include things like developing successful business strategies, effective management and leadership skills, financial planning and budgeting, or niche-specific topics like industry trends.

A great example comes from SkillJet. It offers an in-depth course library covering topics like how to speed up a website and how to build recurring revenue.

Creating a course is a great way for a writer with some business knowledge to tap into that market.

When creating your course, focus on delivering quality content that’s engaging, informative, and provides real value.

Use a mix of video lectures, written materials, and interactive elements like quizzes or assignments.

3. Community Access

Creating and selling community access as a digital product can be a rewarding option.

Online communities provide a platform for sharing ideas, receiving feedback, and building connections.

Here are some insights into how successful online communities operate:

Pick a Single Focus Area

Communities like Author Ever After offer a way for people to connect over a topic they’re passionate about with a specific focus – in this case learning how to become a published romance author.

Those interested can sign up for a fee and gain access to a community, mentoring, and other perks.

Critique and Feedback Platforms

Communities like Critique Circle offer structured environments where writers can receive constructive feedback on their manuscripts from fellow writers.

This model can be helpful for those looking to improve their skills and manuscripts before publication.

When considering setting up an online community as a digital product, focus on identifying the unique needs of your target audience and how you can provide value through your platform.

Offering a mix of educational content, networking opportunities, and personalized support can make your community more appealing.

4. Planners or Journals

For those looking to create and sell digital planners or journals, there’s a variety of approaches to consider.

1. Business and productivity planners: Designed for entrepreneurs, business professionals, or anyone looking to boost their productivity. They might include sections for goal setting, financial tracking, project management, or meeting agendas. Think of planners that help track business growth, manage client projects, or even organize daily tasks.
2. Marketing and content planners: Ideal for digital marketers, content creators, or social media managers. Planners can focus on strategy planning, content scheduling, campaign tracking, and analytics review.
3. Financial planners: Aimed at individuals or professionals managing finances, these could include budget planners, expense trackers, investment logs, or savings goals.
4. Educational and student planners: Can be tailored for students or educators. Can include sections for lesson plans, assignment tracking, study schedules, or academic goal setting.
5. Health and wellness journals: Focused on personal well-being. Journals can include meal planners, workout logs, mental health trackers, or meditation and mindfulness prompts.
6. Household and chore charts: Great for organizing household tasks. Planners can include chore schedules, meal planning, shopping lists, or maintenance logs. They’re helpful for anyone looking to streamline household management.
7. Hobby or Interest-specific journals: Whether it’s gardening, cooking, or DIY projects, these journals can be tailored to specific hobbies or interests. They might include project logs, recipe collections, or tips and techniques related to the hobby.
8. Travel planners: For those bitten by the travel bug, these planners can include itineraries, packing lists, budget trackers, or travel journals. They’re perfect for planning trips, whether for business or leisure. They might even serve well as a lead generation item for travel blogs.
9. Personal development journals: Can include goal-setting guides, self-reflection prompts, habit trackers, or gratitude logs.

You can find countless examples of planners on Etsy because the revenue potential is pretty high.

Take the Etsy shop, Prosperous Printables as an example:

This store has made 44,189 sales since 2019, with items averaging around $5/each.

That’s around $45,000 per year, with much of this income being passive once the initial planner is created.

5. Tutorials and Guides

Creating tutorials or guides offers a valuable avenue to share your expertise.

If you’re well versed in a specific subject, you can craft guides offering insights and strategies unique to those topics and put your writing skills to work.

For writers skilled in technical, business, or academic writing, producing guides can be highly beneficial.

Consider developing process-focused tutorials that offer step-by-step instruction on a complex subject. Or illustrated guides that could be offered as downloadables.

Even one or two-page guides sold for $1 on your own website could be a great way to develop a passive side income.

6. Writing Resources

Offering writing resources such as grammar tools and spell checkers can be a valuable service for other writers.

For instance, you could create grammar and style checkers.

These tools focus on improving writing quality by checking and correcting grammar, punctuation, and style.

Think Grammarly and you’re on the right track.

There’s a broad market for this type of product. It ranges from students to professionals, all needing to improve their writing.

Or, you could create reference tools.

Compile and offer comprehensive guides or databases on specific writing topics. Think idiomatic expressions, synonyms and antonyms, or industry-specific terminology.

All things the average person can have difficulty with.

Templates are a big hit, too.

Provide templates for different writing projects, like press releases, blog posts, or screenplays, to help writers get started and structure their work.

7. SEO Tools

SEO tools are designed to boost a website’s ranking in search engines. They provide insights into keyword effectiveness, backlink analysis, and website performance.

As a writer, you understand the importance of keywords and how they shape content. This understanding is invaluable when creating SEO tools.

Your role in this space would be multifaceted. You could develop user-friendly guides and tutorials explaining how to use them.

Or, you might team up with developers to create your own tool from scratch.

There are several out there already but you could potentially find an angle that or approach that brings something fresh to the space.

Popular examples include Semrush, Ahrefs, and Moz.

8. AI Prompts

Let’s talk about AI prompts. It’s a niche that’s suited for writers with a flair for creativity and a grasp of how language works.

AI prompts are inputs used to guide AI in content creation or response generation. Here, your writing skills can be used to craft prompts that get the AI to make the desired output.

A well-written prompt can make all the difference and is actually pretty difficult to write.

If you can use your skills to create nuanced prompts that can direct AI to produce desired outcomes, that’s something you could monetize.

You could create and sell packages of prompts for different applications, such as storytelling, content writing, or customer service chatbots.

There’s a burgeoning market worth exploring here. For instance, PromptBase is an AI prompt marketplace where people can create and sell prompts.

If you want to go your own way, create a website in under five minutes with ZipWP!

Digital Products To Sell for Designers

For designers looking to venture into the eCommerce market, there’s a unique opportunity to create and sell digital products.

After all, you have the design skills to put to work here.

9. Digital Planners

This approach taps into the growing demand for organizational tools in the digital space. They can cater not just to fellow designers, but also to business owners and other professionals.

We’ve already discussed these in-depth above but it’s worth mentioning that designers can leverage their skills to create these as well.

The beauty of digital planners lies in their versatility and appeal to a wide audience.

For instance, a planner designed for other designers might include elements like color palettes, font libraries, and space for sketching out ideas.

On the other hand, a planner for business owners might focus on financial tracking, project milestones, and meeting schedules.

You can find countless examples of planners being sold in this manner on Etsy. Take this Watercolor Digital Planner as an example:

It’s undated and can easily be printed for use or can be customized with a graphics tool like Canva.

10. Logo Templates

Selling logo templates is a smart move for designers looking to tap into a profitable niche.

It’s a straightforward concept: create a range of customizable logo templates that cater to different business needs.

Think about the variety of businesses out there. From sleek tech startups needing something modern and minimalistic, to artisan cafés looking for something more quirky and vintage.

Your templates can be that go-to resource for these varied needs.

Platforms like Envato Market are perfect examples of where designers can showcase and sell their logo templates.

On Envato, you’ll find a huge audience of business owners and entrepreneurs browsing for that perfect, yet affordable, branding element.

The trick is to make your templates easy to tweak, so someone with minimal design experience can make them their own.

11. Business Card Templates

Selling business card templates is another digital product possibility for designers to explore.

This digital product caters to professionals and businesses of all sizes looking for easy-to-customize, yet professional-looking business card designs.

Many people are earning a living by selling business card templates that customers can modify on their own using drag-and-drop software.

12. Social Media Templates

Another option is to create a diverse range of templates tailored for various social media platforms, like Instagram, Facebook, X, and LinkedIn.

The designs could include post layouts, story backgrounds, cover photos, and profile images.

The goal is to craft templates that are visually appealing and user-friendly, allowing clients to easily customize them with their content.

You will need to stay updated with trends in social media design and understand the specific requirements of each platform though.

They all have different sizing specs you’ll need to know.

Take Luna Studio as an example. This designer offers fine art prints on their personal website but also sells social media graphics and graphics bundles on Creative Market:

If you decide to take this approach, you’ll need to provide a mix of modern, flexible, and easy-to-edit templates.

Over time, this can position you as someone who meets the demand for high-quality, ready-to-use social media graphics.

13. Design Assets

Design assets include a wide range of products like icons, textures, and illustrations.

When creating design assets, consider what could be in high demand.

For example, unique icon collections can be a hit, especially if they cater to specific branding styles or trends.

Similarly, custom illustrations can be sought after by app developers or website designers looking for that unique touch.

Myicons offers a great example of someone selling digital assets. They provide a bulk deal of over 15,000 icons, which makes it stand out in an otherwise crowded marketplace.

14. Fonts

Selling fonts is an excellent niche for designers. Unique and expressive typography is highly sought after right now.

Since fonts play a key role in branding, web design, and digital content creation, they’re an equally valuable digital product to sell.

When creating fonts, think about the diverse ways they may be used.

From corporate branding needing sleek and professional typefaces, to creative projects looking for more whimsical or artistic fonts.

The key is to design fonts that are not only visually appealing but also functional across different mediums, such as web, print, and mobile.

Platforms like MyFonts and Fontspring are ideal for selling your font creations.

They cater to a wide audience, from graphic designers and marketing professionals to independent creators.

These platforms also offer the necessary exposure and credibility that can help your fonts reach a broader customer base.

15. Design Checklists or Guides

Checklists or guides can be a great choice for designers at all levels to sell.

They can provide structured advice, best practices, and step-by-step processes for various design projects – or any topic, really.

If targeting fellow designers with your products, consider the different challenges designers face, from brainstorming and conceptualizing to executing and finalizing a project.

Your content could range from basic design principles for beginners to more advanced techniques for experienced designers.

Topics might include UI/UX design checklists, website launch checklists, brand identity guidelines, or tips on color theory and typography.

Platforms like Gumroad or Etsy are great for selling these types of digital products.

A great example is this design guide, Beyond UX Design.

Digital Products To Sell for Developers

Developers looking to dive into the digital product market, have some exciting possibilities to explore.

16. Website Templates or Themes

Think about the countless individuals and businesses out there needing a slick website without the high cost of custom design.

You could create website templates or themes that are not just good-looking, but also user-friendly and adaptable.

Whether it’s for WordPress, Shopify, or Squarespace, your templates could be the go-to solution for anyone from bloggers to online store owners.

Not to brag, but we offer a firsthand example of how successful this digital product type can be:

The Astra WordPress theme has been downloaded over 2 million times so we know what we’re talking about!

17. WordPress Plugins

There’s a huge demand for WordPress plugins that solve specific problems or add new features to websites.

You could develop a plugin that boosts a site’s SEO, makes social media sharing a breeze, or ramps up website security.

SureCart offers a great example of how you can sell a plugin on your own website and be wildly successful.

Once you’ve created a plugin, you can sell it on marketplaces like CodeCanyon or on your own website.

18. Niche Apps

Got an idea for an app that targets a specific interest or need? This could be a gold mine!

Niche apps – think along the lines of a unique fitness tracker, a specialized recipe app, or a project management tool – can really resonate with a specific audience.

The key here is to find a need that’s not being met by current apps and fill that gap with your creation.

For example, the C25K 5K Run Trainer & Coach app, that helps people improve their running abilities. While the app is free, it offers in-app purchases.

If you want to sell software on your own website, how you offer it matters a lot.

According to entrepreneur Mohamed Issa on Quora, “…the subscription model offers better revenue potential than licensing,” noting that “[i]f you sell licenses, you get paid just once,” which is definitely something worth considering.

19. Code Snippets

For developers who want to help others streamline their code, selling code snippets is a brilliant idea.

Whether it’s a neat CSS styling shortcut, a handy JavaScript function, or a mini-library for common coding tasks, your snippets could save fellow developers loads of time and hassle.

Digital Products To Sell for Businesses

Business owners can also take advantage of the digital product market.

There are tons of opportunities to create and sell tools that can enhance productivity, organization, and knowledge in various industries.

20. Podcasts

Starting a podcast can be a game-changer for businesses looking to establish thought leadership and connect with their audience on a more personal level.

Businesses can delve into topics relevant to their industry, interview experts, or share insights that can help listeners grow professionally.

The trick here is to provide value through engaging and informative content that appeals to your target audience.

For instance, Intercom started its own podcast called Inside Intercom where they interview all sorts of experts on business topics.

21. How-to Guides

Businesses can create and sell comprehensive how-to guides on specific topics related to their industry.

These guides can be invaluable resources, offering step-by-step instructions, best practices, and expert tips.

For example, a digital marketing firm could sell guides on executing successful social media campaigns or SEO strategies.

HubSpot offers a great selection of guides and tutorials. They offer them for free but use them as a part of their lead generation strategy.

22. Cheat Sheets or Checklists

Cheat sheets or checklists are simple yet effective digital products for businesses.

They can offer quick references on various topics, like project management steps, sales strategies, or daily operational checklists.

They are great for helping other professionals streamline processes and ensure they’re covering all necessary steps.

You can find tons of examples online, like this business startup checklist:

23. Financial or Expense Trackers

Financial or expense trackers are practical tools for small businesses and freelancers. These can be spreadsheets or apps designed to help track income, expenses, and budgeting.

Tailoring these trackers to specific business needs or industries can make them highly appealing and useful.

For instance, you could create a finance tracker like this one on Gumroad:

24. Printable Calendars

Printable calendars, customized for specific business needs, can be a simple but effective product, too.

These offerings can range from editorial calendars for content planning to project timelines, offering a visual tool for planning and organization.

25. Membership Sites

Creating a membership site can be a lucrative model for businesses. You can offer exclusive content, resources, or services, like specialized training, webinars, or industry reports.

The key is to provide enough value that customers feel the subscription is a worthwhile investment.

But if you have the content to back it up, building a membership site is a great idea.

Should you decide to build on WordPress, you can easily use the SureMembers plugin to streamline your efforts.

26. Subscription-based Newsletters

Launching a subscription-based newsletter allows businesses to regularly share industry insights, trends, and tips directly to their audience’s inbox.

This can be a powerful tool for building and maintaining customer relationships and establishing authority in your field.

A popular way people monetize their newsletters is through Substack. There are countless successful examples of this, but here’s one with current posts, Changing the Channel:

27. Notion Templates

With the rising popularity of Notion as an organizational tool, businesses can create and sell custom Notion templates.

These templates can be designed for various business functions such as project management, content planning, or CRM, offering people a ready-made solution to organize their workflows.

Here’s a particularly impressive one called Life OS Dashboard that features plenty of organized sections and even animated headers:

Advantages of Selling Digital Products

Selling digital products offers a range of benefits that are quite appealing.

Let’s take a look at them now:

Lower Overhead Costs

One of the biggest perks of selling digital products is the significantly lower overhead costs.

According to C3Everything on a Reddit thread for Etsy sellers, “It takes zero money to start making digital goods, and very little to sell them.”

You bypass many of the expenses associated with physical products, like manufacturing and storage.

Plus, once your digital product is created, it can be sold over and over again without extra costs.

That makes the process much more cost-effective and efficient​​!

Passive Income Potential

Digital products offer a sustainable form of passive income.

After the initial effort of creating the product, there’s less ongoing work to maintain sales compared to physical products.

This means you can continue to earn revenue over time without putting in constant effort​​.

Scalability

The scalability of digital products is a major advantage.

There’s no worry about restocking inventory or expanding physical space.

You can sell an unlimited number of copies, allowing your business to grow without the traditional limitations​​.

Global Market Access

When you sell digital products, the entire world becomes your marketplace.

You’re not restricted to a physical location. Anyone with internet access can potentially be a customer.

This dramatically increases your potential customer base and sales opportunities​​.

Flexibility and Lifestyle

Selling digital products often means you can work from anywhere, giving you a great deal of flexibility.

Whether it’s from home, a coffee shop, or while traveling, this model offers an ideal work/life balance and adaptability​​.

Direct Customer Communication

With digital products, you have unique ways to communicate directly with your customers.

You can build communities, offer exclusive access through various channels, and maintain ongoing relationships.

All things that can lead to more sales​​.

Creative Control and Brand Building

Selling digital products gives you total creative control.

They represent your brand and expertise, allowing you to carve out a future path that aligns with your vision and goals.

It’s a chance to build your brand exactly how you want it, and make a name for yourself within a given niche without huge upfront costs.

Disadvantages of Selling Digital Products

Of course, there are some challenges associated with selling digital products.

Competition

One of the main challenges when selling digital products is the intense competition. The online market is vast, and you’re up against sellers from all over the world.

Standing out and making your products noticeable amidst a sea of options can be daunting and requires a strategic approach.

Risk of Piracy

Digital products are susceptible to piracy, as they can be easily copied and distributed without permission.

Though not necessarily as big of a risk to software developers or those creating copyrightable works, this is something guide, template, and printable creators should be mindful of.

Building Customer Trust

Creating trust with customers can be more challenging with digital products. Unlike physical goods, customers can’t physically examine digital products before purchasing.

Providing detailed product descriptions, previews, and exceptional customer service can help you to overcome this hurdle​​.

Value Perception Issues

Sometimes digital products are perceived as less valuable than their physical counterparts because customers can’t physically handle them.

It’s important to effectively communicate the value and benefits of your digital products to justify their price and encourage purchases​​.

Constant Need for Innovation

The digital product market is always changing, which means you need to keep with the times and innovate.

There is considerable effort involved with staying on top of industry trends, customer preferences, and the latest tech to ensure your products remain competitive and appealing.

Technical Challenges

Selling digital products involves navigating various technical aspects, from website maintenance to ensuring secure payment gateways.

Technical glitches or cybersecurity issues can significantly impact your business. They can require ongoing attention and possibly technical support.

Marketing and Visibility

Effectively marketing digital products is a must but another set of tasks besides making the products themselves.

Ensuring your products reach the right audience and stand out requires a well-thought-out marketing strategy and investment in advertising and promotion.

Where To Sell Digital Products

Deciding where to sell your digital products is as important as creating them.

You have two primary avenues to pursue here: selling on your own site or using third-party platforms.

Each has its advantages and caters to different business needs and strategies. Let’s quickly review both options.

Sell Digital Products on Your Own Website

Selling digital products on your own WordPress website gives you complete control over the process.

You can customize the look and feel of your site to match your brand, and you’re not bound by the rules and fees of third-party platforms.

A popular choice for building a WordPress site is, of course, the Astra theme with Starter Templates.

The Digital Product Store Starter Template is a great option to use for selling digital products.

This combination offers a wide range of design options and is user-friendly, even for those who aren’t tech-savvy.

For the actual selling part, SureCart is a powerful and flexible option for selling digital products.

It’s a WordPress plugin that allows for easy product listing, secure payment processing, and efficient order management.

If you plan to sell memberships, SureMembers integrates seamlessly with SureCart. They make it easy to sell subscription-based products or exclusive content.

Sell Digital Products on a Third-Party Platform

Alternatively, third-party platforms can provide a readymade audience and simplified selling processes.

They vary in their focus and features so it’s worth considering which aligns best with your product type and business goals.

Each platform has its own set of benefits, from Amazon’s vast audience to Skillshare’s focus on creative education.

Consider factors like platform fees, audience type, and the kind of support and exposure you’ll receive when choosing where to sell your digital products.

How To Promote Digital Products

Promoting digital products effectively can make all the difference in turning your online sales efforts into successful revenue streams.

Here are some proven strategies to boost your digital product sales:

1. Create User-Friendly Sales Pages

Ensure your sales pages are easy to navigate and read.

Use bullet points to highlight product features, include eye-catching images and videos, and embed clear call to action (CTA) buttons for easy purchasing​​.

2. Promote Through Content

Use your existing content channels, like YouTube videos or Instagram Reels, to subtly promote your digital products.

Create content that aligns with your product, and integrate CTAs that direct your audience to your product​​.

3. Partner With Other Creators

Collaborate with other creators who have a similar yet slightly different audience.

Sponsored posts or affiliate programs are effective ways for these partnerships to expand your product’s reach​​​​.

4. Start an Affiliate Program

Create an affiliate program where bloggers, influencers, and marketers promote your product for a commission.

This extends your marketing reach and is cost-effective since you pay only for successful sales​​.

5. Engage in Online Communities

Promote your product in relevant online communities, like Facebook or LinkedIn groups and online forums.

Ensure your posts are natural and value-driven to build trust​​.

6. Use Email Marketing

If you have an email list, use it to promote your digital product. For new audiences, create lead magnets to entice sign-ups and nurture them towards purchase​​.

7. SEO Optimization

Optimize your website and content for search engines using relevant keywords. Include on-page, off-page, and technical SEO to improve visibility and drive organic traffic​​.

8. Use Social Media Platforms

Build an organic presence on social media platforms relevant to your target audience.

Consistently post educational or engaging content and interact with your followers to grow your base and promote your products​​.

You can integrate social media sharing into your website as well using WordPress social media plugins.

9. Create Tutorial Videos

If your product is software or a tool, create tutorial videos and post them on platforms like YouTube or TikTok.

This educates potential customers and showcases how your product can be used.

Sell Digital Products and Expand Your Earning Potential

Selling digital products offers a versatile way for creators across various fields to make money.

Whether you’re a writer, designer, developer, or business owner, selling digital products offers endless possibilities to monetize your skills and expertise.

For those looking to start selling digital products, our Digital Product Store Starter Template is a great option to pair with the Astra theme.

It’s a contemporary eCommerce design tailored to showcase digital products effectively. With its calm colors, simple design, and effective typography, this template is designed to convert visitors into customers.

Selling digital products is as much about the quality and relevance of your offerings as it is about effective marketing and finding the right platform to reach your audience.

Explore the possibilities, harness your creativity, and start building your digital product empire today!

Do you sell digital products? Know of other products to sell not mentioned here? Tell us about it in the comments below!

They offer all kinds of things like jewelry, musical instruments, rare toys, classic furniture, old books, antiques, and more.

In 2022, the secondhand clothing market was worth $177 billion, and is projected to hit $351 billion by 2027.

We have extensive experience of setting up successful online stores and we want to share that with you.

We’ll guide you through:

• 6 essential steps on how you can start an online thrift store
• How to source great products
• Effective store promotion strategies that actually work

6 Steps To Start an Online Thrift Store

We are going to explain how to start an online store from scratch. Follow us and you’ll be ready to sell your thrift items in no time!

1. Research Your Niche

Starting your own online thrift store is much like starting any online business.

It begins with thorough research to select the right products and understand your customers.

Start by observing your community and talking to friends and family.

Search online to identify popular thrift store items and trends. Engage in consumer forums and social media groups for insights.

Don’t forget to check industry reports for a broader perspective. This can help you identify the right products for your target audience and set you on the path to success.

Here are some popular categories that thrifters look for:

• Clothes
• Shoes
• Toys
• Furniture
• Kitchen items
• Home appliances
• Books
• Home decor

You don’t have to begin with a specific category. You can sell whatever you like!

Having a focus can help you manage your inventory more efficiently, getting the most out of your investment.

As you expand, you can always introduce other product lines to your store.

2. Name Your Online Thrift Store

After you’ve picked the items you want to sell, the next step is to give your store a name.

Choosing a business name is a big deal because it can have a lasting impact on your business.

Search for the Right Name

Just as you did when choosing your niche, it’s time to brainstorm and create a list of potential names for your store.

Opt for a name that’s short and easy to recall. A simple name can give you an edge in being memorable.

For instance, did you know Amazon was initially called Cadabra, inspired by “abracadabra”?

However, they realized it was an unusual name that people might struggle to spell and say, so they changed it for simplicity.

3. Check Domain Name Availability

When you have to start an online thrift store, it’s essential to check if the name you want is available.

For instance, our website, www.wpastra.com, matches what we sell – the Astra WordPress theme.

Typically, you register a domain name through a domain registrar. This company takes care of your domain for a specific period, and you pay a small yearly fee.

Some domain registrars we suggest are NameCheap, Domain.com, and SiteGround.

If you want to learn more about domain names and how to register them, we have a comprehensive tutorial on the topic.

Create a Logo

Next up, you’ll want a great logo that speaks to your audience about your values and the items you sell.

A well-designed logo can quickly catch the eye of customers.

You’ve got a couple of options. You can hire a freelancer from websites like Upwork or Fiverr, or you can make one for free using online tools like Canva and Logo.

This video shows you how to create a logo with some simple tools:

A Tagline Is Important

Now, let’s talk about taglines. They play a crucial role in showcasing your brand and conveying your values.

When used alongside your logo, a tagline quickly tells people what your business is all about.

A clever tagline is a brief statement that’s easy for consumers to remember.

It helps you stand out from your competitors and, if used effectively, becomes a memorable part of your brand.

For instance, think of “Think Different,” and you immediately connect it with Apple. Likewise, “The Next Big Thing” brings Samsung to mind without needing to see their name or logo.

That’s how taglines work!

4. Choose Platform for an Online Thrift Store

To set up your online thrift store, you can use eCommerce platforms like Shopify or go for a more flexible choice like WordPress.

We recommend WordPress for several reasons:

• It’s the most popular content management system in the world, running more than 43% of websites.
• With WordPress, you have full control over how your website looks and functions.
• You’re in charge of your inventory, orders, and payments.
• With the right tools, using WordPress is a pleasant experience.

You can open an online thrift store in just a few steps when you use WordPress.

5. Set Up an Online Thrift Store With WordPress

Follow these steps to create a super interactive website in under 60 minutes.

Get Web Hosting

A good web host gives you the speed, security, and uptime to make your online store a hit.

Here are some web hosts we recommend for their trustworthiness and how well they perform:

• DreamHost
• SiteGround
• Cloudways
• GreenGeeks

In this tutorial, we’ll go with DreamHost. They’re known for their speedy and secure web hosting and are among the top choices for managed WordPress.

To get started, pick WooCommerce Hosting under WordPress from their menu.

On the next page, you’ll see three plans. The most budget-friendly ones are DreamPress and DreamPress Plus.

We suggest picking DreamPress because it’s important to have ample server resources.

If you’re looking for a cheaper option, start with a basic plan and upgrade whenever it suits you.

PRO TIP:

DreamHost also gives you a free domain name for the first year. If you haven’t bought your domain name yet, this is a great way to save some money.

On the next page, type in your current domain name or make a new one if you decide to use DreamHost as your domain registrar.

Now, proceed to the checkout page and fill in your details.

Be sure to deselect the DreamShield Protection addon. You can skip it for now and opt for it later if you prefer.

Install WordPress

There are several ways to install WordPress. You can go with the DreamHost auto installer, use FTP, or rely on the setup wizard.

The simplest method is to install WordPress directly from the DreamHost dashboard.

Find Install WordPress on the left side of the server admin area under the WordPress menu.

Click the Add a Domain button, and then just follow the installation wizard.

The process is quick and easy and should take just a couple of minutes.

Install the Astra Theme

A theme is like the outfit your website wears – it includes files for the style, graphics, and code that determine how your site looks.

When you set up WordPress, it gives you a few basic themes, but they’re quite simple.

To launch your online thrift store, you need a versatile theme that’s strong, quick, lightweight, and totally customizable.

Plus, it should be able to support an eCommerce site since you’re starting a thrift store.

We proudly present Astra – a theme that has it all.

It’s the top theme in town with over 2.3 million downloads and more than 5,600 five-star reviews.

Astra also comes with a fantastic collection of plugins that work seamlessly for any project, including your thrift store.

Getting Astra is easy. It’s a free theme you can install directly from the WordPress repository.

Just go to Appearance > Themes in your WordPress admin and type Astra in the search bar.

Click Install and then activate the theme when the option appears.

Astra comes with a whopping 240+ professionally crafted Starter Templates, and some are perfect for building online stores.

To get these templates, go to Plugins > Add New and search for Starter Templates.

Install and activate the plugin just like you did with the theme.

Now, head to Appearance > Starter Templates, pick your page builder, and select an eCommerce template from the options.

You can make it simpler by typing online store in the search box.

With the block editor, you’ll see some beautiful free templates for your store.

If you want to explore more design options, you can choose Elementor or Beaver Builder.

For this tutorial, we’ll go with the block editor, and if you want, you can enhance it with the Spectra page builder.

Once you make your choice, you’ll see Spectra added alongside the starter template.

You’re free to pick any template In our case, we’re choosing the Brandstore template for our example thrift store.

You’ll be prompted to select your logo, colors, and fonts before it starts building your site.

If you wish to personalize any aspect of your thrift store, these tutorials will be super useful:

• How to customize the Checkout Page in WooCommerce – Complete Guide
• 4 Easy Ways to Create a Custom Page Template in WordPress
• How to Customize the WooCommerce Product Page

Optimize Your Online Thrift Store

Before you welcome visitors to your store, it’s important to set up the groundwork for search engine optimization (SEO).

To boost your SEO efforts, consider using these plugins:

Yoast

Yoast is the go-to SEO plugin as it has all the important tools to enhance your on-site SEO. It’s a superstar with over 5 million downloads and 25,000 five-star reviews.

With Yoast, you can craft and manage metadata, including keywords for your site and its pages. Plus, its XML sitemap makes it easy to automatically share your content with search engines like Google.

Most of Yoast’s features are free, but if you want to unlock advanced SEO tools for WooCommerce, you can opt for the premium version.

Schema Pro

Websites that look good in search engines attract more clicks. When people search, things like product images, reviews, rankings, and prices catch their eye.

That’s where Schema Pro comes in. When used alongside Yoast, it’s a powerful combo for boosting your website’s ranking in search results.

The better your site looks in search, the more visitors you’ll attract.

Schema Pro lets you control schema settings across your site or fine-tune them for individual pages. You can even test schema in real-time and get helpful suggestions.

If you want to learn more about how this plugin works, read our detailed review.

W3 Total Cache Plugin

W3 Total Cache is the granddaddy of cache plugins, with more than 1 million active users. This plugin can really speed up your page loading, making things better for everyone.

It’s not just about speed; W3 Total Cache also helps SEO, improves core web vitals, and enhances the overall user experience. These factors are key for better website rankings.

The plugin is beginner-friendly and if you need help installing it on your site, we’ve got a thorough review and step-by-step tutorial to guide you.

6. Make Your Online Thrift Store eCommerce-Ready

When you install one of Astra’s theme templates, it handles all the important plugins you require.

In our example, we used the Brandstore template.

Astra also sets up well-known eCommerce plugins for your store, like WooCommerce, Variation Swatches for WooCommerce, and Checkout Plugins – Stripe for WooCommerce.

These plugins cover the essential eCommerce requirements for your thrift store.

WooCommerce

WordPress and WooCommerce make a dynamic duo for crafting stunning eCommerce websites. WooCommerce is the top eCommerce plugin, used on over 5 million websites, and it has everything to create any online store.

The plugin has a strong ecosystem, offering free and paid extensions to level up your store.

The best part is that WooCommerce works seamlessly with Astra, which is the ultimate eCommerce theme.

Astra provides many ready-to-use layouts that support WooCommerce and comes with features to make your site load super fast.

You could also consider SureCart as an alternative to WooCommerce. It’s easy to use, free and has the tools you need to build an online store.

 CartFlows

CartFlows is a robust tool for building sales funnels that can reduce cart abandonment, improve conversions, and implement upsells or order bumps.

With CartFlows, you can also run A/B tests to determine which checkout layout works best.

You have the option to use professionally designed templates or customize them for various stages in the sales process.

In a nutshell, CartFlows can supercharge your site into a selling powerhouse!

Interested in learning more about how CartFlows can boost your sales?

Checkout Plugins – Stripe for WooCommerce

A fantastic user experience means offering customers the payment options they prefer when shopping online.

A smoother checkout process increases the likelihood of making a sale.

Stripe for WooCommerce can help with this. When you enable Stripe payments, your customers can pay using Visa, Mastercard, and other banks like Cartes Bancaires, Interac, American Express, Discover, JCB, UnionPay, Diners Club, and others.

Variation Swatches for WooCommerce

Variation Swatches for WooCommerce comes in handy by enabling shoppers to pick from various product options.

For instance, if you offer products in different colors and sizes, this plugin helps you display those options in an attractive manner, making it easier to secure sales.

Furthermore, you can customize these swatches to match the overall look and feel of your website.

How To Source Products for Your Online Thrift Store

While it may seem like finding secondhand items is easy, it often takes some effort.

Consider planning weekend trips to flea markets, garage sales, and estate sales to source items for your store.

Explore places where you can buy things at reasonable prices, leaving room for a small profit.

Don’t overlook local thrift stores in the suburbs – they can be a goldmine for unique inventory.

Start by exploring the spots in your town, and gradually expand your search across the city.

Buying local offers more opportunities for better discounts but does require some legwork.

You can also make the most of annual events like Black Friday, which offer massive discounts on higher-priced used items.

How To Promote Your Online Store

Once you’ve established your online thrift store and stocked up on items, it’s time to attract visitors using digital marketing.

As an online store owner, having a basic understanding of where to focus your efforts for traffic is crucial.

If you followed our setup guide, you’ve likely installed important SEO plugins and are ready to optimize your website for on-site SEO.

Use TikTok, Instagram and Facebook

You have plenty of options for promoting your thrift store on social media, but TikTok, Instagram, and Facebook are likely to bring you quicker results.

TikTok has gained immense popularity in a short time, with 3 billion downloads. This means a massive potential audience.

Instagram and Facebook, together, have over 3 billion active users. So, you only need a fraction of that to boost your store.

You can use paid ads on these platforms to get noticed early, but there are also proven strategies to naturally attract a decent audience.

The Benefits of Starting an Online Thrift Store

Starting a thrift store online comes with great perks, especially in the age of online shopping.

Big names like Goodwill and Vestiaire Collective Vintage are some examples that have thrived over recent years.

eBay and Etsy also host successful thrift stores like Retro and Me.

Even famous Oscar-winning actress Jane Fonda loves thrifting, which shows it’s not limited to any income group.

Vintage Laura Ashley dresses are still a hit.

Need more convincing?:

• People can buy high-quality items at a fraction of the original price from thrift stores, which is why the demand keeps increasing.
• NARTS, the association of resale professionals, have seen a 7% increase in thrift stores in the US.
• The US used merchandise industry boasts around 20,000 stores making about $15 billion in annual revenue. It’s expected to hit $53 billion by the end of 2023.
• According to Globaldata, American households have a whopping $580 billion worth of unused items ready to find new homes in thrift stores.
• US consumers are projected to spend $353 billion on second-hand goods by 2030, the same report predicts.

Considering all this, it’s clear that starting an online thrift store could be the best eCommerce idea you had this year!

Final Thoughts

Starting an online thrift store is a fantastic idea, especially in tough economic times.

This niche is thriving, with a growing audience. Many people are embracing secondhand shopping to reduce their impact on the environment.

Our tutorial covers everything, from the advantages of starting a thrift store to the step-by-step process of creating one successfully.

We’ll also share the top tools and tips to help your online thrift store stand out.

If you’ve followed our advice to build your thrift store or need more help, feel free to share your thoughts in the comments below!

Start an Online Thrift Store FAQs

Is an Online Thrift Store Profitable?

Running an online thrift store can definitely be a lucrative venture. It’s more affordable to establish and operate compared to a physical store, yet it can bring in similar profits.

Online thrift stores offer additional advantages, as customers can shop around the clock, 24/7. Even if your items are priced on the lower side, the potential for higher profits through increased sales volume is significant.

How Do I Start an Online Thrift Store on Instagram?

To kick off your online thrift store on Instagram, begin by creating your website and connecting it to your Instagram account.

You can use both platforms to attract visitors to your site or even sell directly on Instagram. In either approach, the more visibility you get, the greater your potential for sales.

How Do Thrift Stores Get Their Inventory?

Thrift stores gather their inventory from various sources, such as garage sales, flea markets, door-to-door campaigns, and clearance sales when items are no longer in production.

If you know where to look, you can even purchase items from other thrift stores at better discounts than what you sell in your store.

Google is discontinuing Business.Site domains starting March 1, 2024.

Rather than landing on your business.site page, visitors will be automatically redirected to your Google Business profile. There is no way to redirect it anywhere else.

Fret not, though. If you’re among those impacted, we’ve got you covered with 13 standout alternatives to Google Sites.

Each option we’ve picked ensures a smooth transition and a robust online presence.

Let’s dive into these alternatives to keep your digital presence vibrant and engaging!

Top 3 Google Sites Alternatives: At-A-Glance

13 Google Sites Alternatives Worth Considering

Here’s a quick look at the Google Sites alternatives that made our list:

1. ZipWP
2. WordPress.org
3. WordPress.com
4. Wix
5. Weebly
6. Squarespace
7. Medium
8. Webflow
9. Carrd
10. Tumblr
11. Strikingly
12. Jimdo
13. Dorik

Now, let’s get down to the details.

1. ZipWP

ZipWP is an intriguing choice as a Google Sites alternative, especially for those familiar with WordPress.

Here are three key reasons why it stands out:

• AI builder: ZipWP’s innovative AI builder enables rapid and streamlined website creation.
• Power of WordPress: Utilizes the robust features and flexibility of WordPress.
• Advanced customization: Offers advanced customization options to tailor websites to specific needs and preferences.

Pricing

ZipWP provides a range of pricing plans:

• Free: Provides basic features for creating AI websites.
• Personal ($19/month): Catering to hobbyists and entrepreneurs.
• Pro ($29/month): Designed for professionals seeking enhanced features.
• Business ($79/month): Tailored for freelancers, agencies, and larger organizations.

Why Is It a Good Alternative?

ZipWP is an excellent alternative to Google Sites due to the combination of its 60-second website building promise, AI tools, and WordPress integration.

It’s also easy to customize your site after the AI has worked its magic.

The platform caters to a wide range of users, from beginners to professionals, making it a versatile choice for anyone who needs a website but doesn’t want to build one from scratch.

But the best reason of all comes from @remkusdevries on X. He shared a story about Google shutting down, “yet another one of its products,” and noted the importance of building on your own platform.

“Own your data, my friends.”

Just as with WordPress, which we’ll discuss next, tools like ZipWP allow you to own your own data.

In the often volatile online services industry, that matters a lot!

2. WordPress.org

WordPress.org, usually just referred to as WordPress, is a free and open-source content management system that you build and host yourself.

It offers full control over your website’s design and functionality. Most importantly, it lets you own your own data.

It’s an ideal platform for everything from simple blogs to complex enterprise websites.

• Flexibility and versatility: Whether you’re crafting a small blog about your gardening adventures or launching an online store, WordPress.org can handle it.
• Community and support: The community around WordPress.org is massive. Got a question or hit a snag? There’s always someone out there ready to help. It’s like having tech support, but with real people who actually use the platform.
• SEO: SEO is a big deal and websites built on WordPress are known for being SEO-friendly. This means your site has a better chance of showing up in Google searches.

Pricing

WordPress itself won’t cost you anything. But you’ll need to sort out your own hosting, which can start as low as about $5/month. Plans at SiteGround start at just $2.99/month.

If you’re not a tech whiz, you might want to look into managed hosting, which can run upwards of $30/month.

For instance, a managed plan from Kinsta is $35/month.

Why Is It a Good Alternative?

WordPress is a fantastic choice if you want more control over your site. You get to build your website your way, with a ton of tools and a supportive community to help you out.

With practically unlimited themes and plugins available, you’ll have more customization options than you’ll know what to do with.

While you’re at it, you might want to check out our WordPress theme, Astra. Use it to build any kind of site you want.

3. WordPress.com

WordPress.com is a fantastic platform that’s more than just a Google Sites alternative. It’s different to WordPress.org and works in a different way.

It’s a hosted platform that’s great for everyone, whether you’re starting a personal blog or launching a full-scale business website.

• Host of features: WordPress.com is a feature-rich platform. It offers everything from beautiful themes and flexible editing tools to advanced design options and the ability to upload various types of media.
• Built-in growth and monetization tools: It comes loaded with tools to grow your audience and monetize your content. This includes SEO tools, email marketing integration, social media tools, and options for accepting payments and donations directly on your site.
• Robust security and support: WordPress.com provides solid security features like brute-force protection, spam protection with Akismet, and real-time backups. Plus, you get 24/7 expert support, ensuring that help is always a click away.

Pricing:

WordPress.com offers various plans to cater to different needs:

• Free plan: Includes basic features like hosting, automatic updates, and essential design tools.
• Starter ($9/month): Offers additional features like a free domain for one year and support via email.
• Explorer ($18/month): This plan adds more design capabilities and social media tools.
• Creator ($40/month): You get access to advanced design and growth tools, including SEO tools and live chat support.
• Entrepreneur ($70/month): It’s perfect for online stores, offering powerful e-commerce tools and integrations.

Why Is It a Good Alternative?

WordPress.com stands out as an excellent alternative to Google Sites for several reasons.

Its ease of use makes it perfect for beginners, while its extensive range of features caters to the needs of more advanced users and businesses.

The platform offers great flexibility in terms of design and functionality, combined with strong security and support, making it a comprehensive solution for anyone looking to build a successful online presence.

4. Wix

Wix is a comprehensive hosted website builder known for its ease of use and wide range of features.

It’s particularly appealing for its versatility and caters to many needs from personal blogs to complex business websites.

• Intuitive editor and templates: Wix offers two editors, a simple drag and drop editor and Wix Studio Editor for more advanced design. With over 500 designer-made templates that are fully customizable, you have plenty of choices.
• App Market and business tools: The platform has an App Market, providing numerous apps and integrations to enhance your website’s functionality. This includes tools for eCommerce, appointment systems, and advanced analytics.
• SEO and mobile optimization: Wix is equipped with built-in SEO tools to help your site rank better in search engines. Plus, all Wix websites are automatically optimized for mobile, ensuring a seamless experience across devices.

Pricing

Wix’s pricing structure is pretty straightforward with a range of plans to suit different needs:

• Light ($16/month): This plan is suitable for small, informational websites. It includes 2GB of storage and 30 minutes of video storage but lacks eCommerce features.
• Core ($27/month): Stepping up from the Light plan, the Core plan offers 50GB of storage and five hours of video content. It includes basic eCommerce features and a year of free access to the Wix Site Booster app.
• Business ($32/month): This plan is geared towards businesses with a need for more robust features. It includes 100GB of storage, advanced shipping, product reviews, and support for multiple currencies.
• Business Elite ($159/month): This top-tier plan offers unlimited storage and video hours. It’s designed for well-established businesses and includes advanced marketing, ecommerce features, and priority customer support.

Why Is It a Good Alternative?

Wix stands out as a great alternative to Google Sites due to its user-friendly interface, making website creation accessible to everyone.

Its wide range of templates and customization options allow for unique and personalized websites.

The platform’s strong focus on SEO, mobile optimization, and numerous integrations, make it a robust solution for both beginners and experienced users.

5. Weebly

Weebly shines in its simplicity and versatility, making it an ideal platform for both personal and professional website projects.

Its user-friendly nature appeals to beginners, while its diverse features do cater to the needs of more advanced users.

• User-friendly interface: Weebly’s interface is intuitive, making website creation straightforward even for those new to web design.
• Diverse templates: The platform offers a variety of templates, each customizable to fit different site styles and functions.
• Robust eCommerce tools: For those looking to set up online stores, Weebly’s higher-tier plans offer comprehensive eCommerce capabilities.

Pricing

Weebly’s pricing plans include:

• Free ($0/month): Ideal for basic use.
• Personal ($13/month): Suitable for connecting a custom domain.
• Professional ($16/month): Offers more customization options.
• Performance ($29/month): Designed for advanced business needs and growth.

Why Is It a Good Alternative?

Weebly stands out for its ease of use and range of functionalities.

It’s adaptable for various website needs, from simple personal blogs to complex eCommerce sites, making it a strong contender among website builders.

6. Squarespace

Squarespace is a top choice for creating sophisticated, professional-looking websites. It is especially popular for its sleek design options and robust features.

• Elegant design templates: Squarespace is known for its beautiful templates that can be customized to suit any sort of business.
• All-in-one platform: It provides a comprehensive set of tools for website building, including eCommerce, marketing, and analytics.
• Strong eCommerce features: For online stores, Squarespace offers powerful tools to manage products, sales, and inventory effectively.

Pricing

Squarespace’s pricing plans include:

• Personal ($23/month): Ideal for simple websites, offering basic features without eCommerce capabilities.
• Business ($33/month): Suitable for small businesses, this plan includes eCommerce with a transaction fee and advanced marketing tools.
• Basic Commerce ($36/month): Designed for online stores, offering extensive eCommerce tools, customer accounts, and no transaction fees.
• Advanced Commerce ($65/month): The most comprehensive plan for large-scale online stores, providing advanced features like abandoned cart recovery and advanced shipping.

Why Is It a Good Alternative?

Squarespace is an excellent alternative for those who prioritize design and functionality.

It’s ideal for creatives, entrepreneurs, and businesses looking to build visually stunning websites with powerful features.

The platform’s ease of use and variety of plans make it suitable for both small personal projects and large-scale eCommerce sites.

7. Medium

Medium is a popular platform that caters to both readers and writers. It’s known for its diverse range of articles covering numerous topics.

• Unlimited access for readers: For a subscription fee, readers can access an unlimited number of articles.
• Free for writers: Writers can publish on Medium for free, making it an accessible platform for sharing content.
• Medium Partner Program: This program allows writers to earn money based on the engagement their articles receive.

Pricing

Publishing on Medium is free for writers. Readers do have to pay a subscription fee for access to premium content.

Pricing breaks down as follows:

• Medium Member: $5/month or $60/year, providing unlimited access to articles.
• Friend of Medium: $15/month or $150/year and writers earn 4 times as much when you read their stories.

Why Is It a Good Alternative?

Medium is a great platform for writers looking to share their work with a broad audience without the upfront costs of website creation.

8. Webflow

Webflow is a sophisticated web design tool offering a range of features for building and hosting websites.

• Versatile site plans: Webflow provides various plans suited for different needs, from simple static sites to complex business platforms.
• eCommerce integration: It offers specialized plans for eCommerce, including inventory management and a range of payment options.
• Workspace plans for collaboration: Webflow also caters to teams with workspace plans, allowing collaboration and management of multiple sites.

Pricing

Webflow has a wide range of plans to choose from depending on your needs.

Site plans:

• Starter (Free): For hobby and staging sites, limited features.
• Basic ($18/month): Ideal for simple, static sites with a custom domain.
• CMS ($29/month): For content-driven sites like blogs.
• Business ($49/month): Suited for larger sites with advanced features.
• Enterprise (Custom pricing): For large companies requiring enterprise-grade solutions.

eCommerce plans:

• Standard ($42/month): For new businesses.
• Plus ($84/month): Higher volume businesses, more items, and no transaction fees.
• Advanced ($235/month): For scaling online businesses with extensive features.

Workspace plans:

• Freelancer ($24/month): For small teams.
• Agency ($42/month): For larger teams with more advanced features.

Why Is It a Good Alternative?

Webflow is ideal for users seeking an all-in-one solution for web design, hosting, and eCommerce.

It provides flexibility and scalability, catering to individual designers, small teams, and large enterprises.

9. Carrd

Carrd is a straightforward, no-frills platform specializing in one-page websites. It’s ideal for building a simple online presence like personal profiles, landing pages, and similar.

• Affordable plans: Carrd offers budget-friendly plans, including a generous free tier.
• Multiple site creation: Higher-tier plans allow creating multiple sites with custom domains.
• Simple design and use: Known for its ease of use and quick setup process.

Pricing

• Free: Allows building one simple site with limited components.
• Pro Lite ($9/year): Basic improvements over the free plan, ideal for simple use.
• Pro Standard ($19/year): Offers better features for a slight price increase.
• Pro Plus ($49/year): Allows up to 25 sites with custom domains and various advanced features.

Why Is It a Good Alternative?

Carrd is a great choice for those who need a simple, efficient online presence without the complexities of a full-fledged website builder.

Its cost-effectiveness and ease of use make it an attractive option for personal projects and small-scale professional use.

10. Tumblr

Tumblr is a free micro-blogging platform that offers a unique blend of blogging and social networking. It’s perfect for sharing multimedia and short-form content.

• Diverse content posting: You can post text, images, videos, audio, and more.
• Social media integration: Easily integrates with platforms like Twitter and Facebook for seamless content sharing.
• Customization and interactivity: Offers HTML customization for blogs and interactive features like comments, reblogs, and likes.

Pricing

• Free basic service: The traditional Tumblr experience remains free.
• Tumblr Domains (starting at $5): Add a custom domain to your Tumblr blog to give it a more professional look.
• Ad-free browsing ($4.99/month): Makes it so people can enjoy the platform without the interruption of third-party ads, although sponsored posts from Tumblr users might still be displayed.

Why Is It a Good Alternative?

Tumblr’s ad-free browsing combined with its traditional free usage, makes it a versatile platform for both casual bloggers and those looking to earn from their content.

Its user-friendly interface and diverse content types cater to a wide range of creative expressions.

11. Strikingly

Strikingly offers a straightforward platform for creating websites, particularly focusing on single-page layouts. It’s known for its ease of use and efficiency.

• Single-page focus: Ideal for creating impactful, single-page websites.
• Variety of plans: Offers free, Limited, Pro, and VIP plans to suit different needs.
• eCommerce and blogging capabilities: Includes features for online stores and blogs, even in some of the lower-tier plans.

Pricing

• Free: With basic features suitable for simple sites.
• Limited ($12/month): Includes two limited sites and more storage.
• Pro ($20/month): offers advanced features like site membership and custom forms.
• VIP $59/month: Includes all Pro features plus priority customer service.

Why Is It a Good Alternative?

Strikingly is an excellent choice for those looking to create single-page websites quickly and efficiently.

Its range of plans caters to various needs, from personal projects to more robust business sites.

12. Jimdo

Jimdo is an innovative website builder known for its simplicity and user-friendly design, allowing even beginners to craft professional-looking websites with ease.

It stands out in the crowded field of website building tools with its streamlined approach and intuitive features.

• Ease of use: Jimdo uses AI-driven design that makes website creation incredibly straightforward. Often, you can complete a website in just a few minutes.
• Mobile optimization: With a mobile-first approach, Jimdo ensures that websites not only look great on desktops but are also optimized for an excellent mobile user experience.
• SEO and marketing tools: It offers SEO features and marketing tools, making it easier for websites to rank well on search engines and attract more visitors.

Pricing

Jimdo offers a variety of pricing plans, including:

• Play (Free): Ideal for small nonprofits or community groups, this plan includes 2GB of bandwidth, 500MB of storage, and up to 5 pages.
• Start ($9/month): This plan is ad-free and allows you to connect your own domain. It includes 10GB of bandwidth, 5GB of storage, and up to 10 web pages.
• Grow ($14/month): Offering 20GB of bandwidth, 15GB of storage, and up to 50 pages, the Grow plan is suitable for businesses needing more content space.

Jimdo also has specialized plans for eCommerce:

• Business ($18/month): This plan is ideal for stores with small inventories, offering 50 pages and enhanced eCommerce features.
• VIP ($24/month): Catering to larger online stores, the VIP plan provides unlimited pages and advanced business tools.

Why Is It a Good Alternative?

Jimdo is a strong alternative to Google Sites primarily due to its superior design flexibility and the inclusion of eCommerce features.

Additionally, Jimdo’s focus on mobile optimization and integrated SEO tools provide an edge for those looking to enhance their online presence effectively.

13. Dorik

Dorik is a no-code and AI website builder that is highly regarded for its versatility and ease of use.

It’s designed to help users create websites quickly and efficiently, without requiring any coding knowledge.

• Drag and drop builder: Dorik offers a straightforward drag and drop builder, making it easy to add text, images, and videos.
• Responsive design: The platform ensures your website is well-optimized for all devices.
• White-label dashboard: A unique feature of Dorik, allowing you to build websites with your own branding for clients.

Pricing

Dorik offers a range of pricing plans for its website building services:

• Personal ($19/month): Aimed at individual users, with features like 1 custom domain, limited members, pages, and blog posts.
• Business ($49/month): Geared towards small businesses, offering more custom domains, collaborators, and unlimited pages and blog posts.
• Agency ($299/month): Designed for larger agencies, providing extensive features like unlimited custom domains, members, pages, and collaborators.
• Enterprise: Tailored pricing for comprehensive, enterprise-level needs including unlimited custom domains.

Why Is It a Good Alternative?

Dorik’s no-code approach, combined with its affordability and flexibility, makes it a strong contender.

Its intuitive drag and drop builder, responsive design capabilities, and white label options provide a more personalized and efficient website building experience.

Which Google Sites Alternative Will You Try?

When considering alternatives to Google Sites, weighing your options is a must.

WordPress offers extensive customization for those who want full control over their data, site design and performance.

Squarespace provides an intuitive, design-forward platform ideal for simplicity.

But among these choices, ZipWP emerges as the most noteworthy option.

It combines user-friendliness and one-click site generation with a comprehensive set of features. This makes it suitable for both beginners and seasoned website creators.

It uses WordPress too, so you own your data and control everything about your site.

Looking for a Google Sites alternative that balances ease of use with functionality? ZipWP might just be what you need!

Explore ZipWP and see how it can streamline your website building experience.

All you need is a WordPress site and the right booking plugin.

In this article you’ll learn:

• The best WordPress booking plugins to use
• What each plugin is good for
• What should you look for in a booking and appointment plugin, and why
• Our opinion of the top three WordPress booking plugins

Let’s begin our journey!

Comparing the Top 3 WordPress Booking Plugins

Let’s quickly compare the features of our top three picks from our list to help you make an informed decision.

Best 18 Appointment Booking Plugins

Let’s explore the complete list of best WordPress booking plugins!

1. LatePoint

To start off our discussion, let’s check out what Alex Simov, a solopreneur and creator, has to say about LatePoint.

Pricing:

• You can purchase licenses for up to 10 websites. A single site license starts at $49 for the first year

Description

LatePoint stands out among WordPress booking plugins for its incredible user-friendliness.

It offers lots of tools and options, neatly packed into an easy-to-navigate dashboard that you’ll master in no time.

The plugin allows you to place your booking button and form anywhere you want without touching a line of code.

Features

• Well designed and a simple dashboard to control everything
• Can sync with Google Calendar
• Add your own services and sub-services as your business requires
• Everything is customizable
• Downloadable appointment, customer and payment data
• Zoom and Google Meet integration
• Group booking support
• Twilio integration for sending SMS notifications
• Webhooks available for third party tools such as Zapier or SureTriggers
• Multiple location and time zone selection support
• Multiple payment gateway support
• 26 addons included with the Pro plan to add extra features
• Optimized for maximum performance
• Detailed analytics to know about business performance

Best for:

• Any booking based business of any scale
• Use cases include legal firms, photographers, studios, gyms and personal trainers, yoga instructors, educators, healthcare practitioners, salons and beauty therapists and a lot more

2. Amelia

Pricing:

• Free version available. Premium plans start at $64

Description

Amelia is a fantastic WordPress booking plugin. It’s great for many industries like gyms, health clinics, law firms, spas, salons, photographers, and others.

The free version is a nice option for basic needs. But if you’re looking for advanced features such as online payments, recurring appointments, unlimited staff or notifications, you’ll need the premium version.

Features

• Automatic notifications via SMS, email and WhatsApp
• Responsive calendar that synchronizes with Google and Outlook
• WooCommerce integration and multiple payment gateway support
• Zoom and Google Meet integration for online appointments
• Insightful admin dashboard with key metrics
• Google Analytics integration for in depth monitoring

Best for:

• Businesses looking to use it on multiple sites and for multiple services
• Typical uses cases include beauty and spa salons, barbers, photographers, studios, doctors and healthcare, event companies, gyms and personal trainers, automotive or coaching businesses

3. Booknetic

Pricing:

• A license costs $79 as a one time purchase. Advanced features need additional paid addons

Description

Booknetic is a flexible and easy-to-use plugin for booking appointments.

What stands out Booknetic is its ability to integrate with a wide range of third party tools.

It’s a good deal for most basic needs with a one time cost. But if you need advanced features such multiple payment methods or Zoom meetings, you’ll want the premium addons.

Features

• Customize everything to suit your needs
• Modern and user-friendly interface
• Drag and drop form builder makes things easy
• Streamline bookings with custom working hours, buffer times, holidays, and more
• Support for multiple services, employees and locations
• Integration with multiple payment gateways

Best for:

• Small businesses looking for an affordable and effective booking system
• Use cases include hotels, salons, dentists, law offices, consultants, and gyms

4. Bookly

Pricing

• Paid single lifetime license for the basic version costs $89 per year
• Advanced features come with paid addons

Description

Bookly is an excellent WordPress booking plugin for automating bookings for any type of business. It lets customers book multiple appointments at once, making it a super convenient feature.

Once they book an appointment, the plugin automatically sends a confirmation email.

As an admin, you have the freedom to customize the booking form, add special holidays to the calendar, set up a space for your staff, and do much more.

Features

• Option to add unlimited booking form, services, and staff members
• Easy to import and export unlimited customers with their payment and stats.
• Create a separate pricing structure for different staff members.
• Detailed calendar to show all appointments. Color coded for different services
• Send SMS and email reminders to customers
• Customers can make online payments through PayPal, or pay on arrival
• Built-in analytics
• Google Calendar synchronization
• WooCommerce compatibility

Best for:

• Companies and individuals looking for an affordable booking solution with a one-time license fee on a single domain
• Salons and beauty, health and wellness, medicine, education, fitness and gyms, or any professional service that can be scheduled

5. Booking Calendar

Pricing

• One-time personal license starts at $31.60 for a single site for the first year
• One-time multi-users license starts at $259.60 for a single site for the first year

Description

Booking Calendar is another smart choice that allows clients to check availability and reserve slots on specific dates and times.

You can use multi-color calendars and legends to show availability of days and times.

Regardless of your accommodation business type, you can also allow single or multiple-day reservations with a few clicks.

Clients don’t need to press the usual ‘Next’ button to process their bookings. Everything is visible right there.

Features

• Send auto email notifications for pending and confirmed bookings
• A simple and user friendly interface that makes booking a breeze
• Responsive design that works on all devices
• Lots of options to customize and organize your booking calendar
• Add any number of booking resources
• Advanced features for offering seasonal discounts or coupons
• Configure forms and email templates however you want
• Manage bookings for specific times in a day

Best For

• Service or accommodation business of any scale
• Use cases include hotels, houses, apartments, legal services, equipment rentals, meetings or events.

6. Easy Appointments

Pricing

• Starter extension starts at $39 per year. It includes a support account.

Description

As the name suggests, Easy Appointments is a simple and straightforward plugin.

You get basic features without the bells and whistles other plugins on our list offer.

It doesn’t mean the plugin lacks essential features. You can use it for multiple locations and services and connect them with specific employees.

The plugin integrates seamlessly with PayPal. But if you want to offer more payment methods such as Visa or Mastercard, it can be done through WooCommerce.

Features

• Multiple locations, services, and workers
• Create a dedicated calendar for a location, service or agent
• Flexible timetable that can easily handles the most complex time slots
• Automatically notify admins, workers and customers through email about booking statuses
• Bookings can be confirmed via a link inside emails
• Populate customer form fields with logged in users’ data
• Five multi-languages are supported
• SMS notification support via Twilio and Omnicom

Best for

• A variety of booking services based businesses such as salons, cleaning services, doctors, spas, personal trainers, lawyers, and more.

7. MotoPress Appointment Booking

Pricing

• Free version called Appointment Booking Lite
• A single site license costs $59 per year

Description

The WordPress Appointment Booking plugin by MotoPress is ideal for multiple services, staff members, and locations. It’s powerful, easy to use and can work for most appointment types.

It takes just a few clicks to set up payment processing options, including PayPal, Stripe, Apple Pay, Google Pay, and Link. The plugin also provides deposit and coupon options.

Staff timetables can include breaks, holidays and working hours to make resource management simple. You can also manage automated email appointment notifications and reminders, giving you everything you need for your business.

Features

• Unlimited services, employees, and locations
• Online and onsite payments
• Book multiple services at once
• Automated notifications and reminders
• Group appointments
• A centralized bookings calendar to view all bookings
• Synchronization with staff Google Calendars
• Customer accounts to log in and view booking details
• Built-in analytics dashboard to visualize business performance

Best for:

• Education beauty and wellness, healthcare, fitness and coaching, photography: studios, videographers, and event planners.

8. BookingPress

Pricing

• Free version available, premium starts at $99 per year

Description

BookingPress is a super flexible WordPress booking plugin. It allows you to control how your booking system appears and functions on your site.

You can tweak your booking forms however you want. You can also set up different dashboards for admins and staff.

No matter your business size, BookingPress is designed to boost your online bookings and deliver fantastic results.

Features

• Fully customizable appointment booking plugin
• Responsive design
• 17+ online payment gateways integration (PayPal, RazorPay, Stripe and others)
• Supports dynamic pricing
• Advanced reports and analysis
• Whatsapp, email and SMS notifications
• Invoicing feature with PDF support
• Google, Apple and Outlook calendar integration
• Advanced staff dashboard for staff members
• Custom booking fields with conditional behaviors
• Fully customizable booking forms and customer panel
• Cart facility for multi-booking
• Customizable email notifications

Best for:

• It’s a great solution for booking business of any scale
• You can use it for health services, dental clinics, pet grooming salons, cleaning services, yoga classes, maintenance and repair, class scheduling, boat and car rentals, fitness, gyms and a lot more

9. Simply Schedule Appointment

Pricing

• Free version comes with most basic features. Premium plans start at $99 per year

Description

Simply Schedule Appointments is a great WordPress plugin if you want to simplify client booking for your business.

It packs loads of features to make managing bookings a breeze. One standout feature is how it caters to everyone, including those with extra auditory, visual, or physical needs.

The plugin is all about accessibility, making it easy for everyone to use.

Features

• Manage staff schedules and team bookings
• Stripe and PayPal payments
• Google Calendar sync and conflict management
• Zoom integration for web meetings
• SMS notifications with Twilio
• Gravity Forms and Formidable Forms integration
• Build beautiful booking page layouts with Elementor, Divi, or Beaver Builder
• Advanced scheduling options such as per day limits, buffers, and booking windows
• Unlimited appointments, booking calendars, and email notifications

Best for:

• Consultants and small businesses
• Use cases include podcasters, lawyers, agencies, personal trainers, hair stylists and more

10. MotoPress Hotel Booking

Pricing

• One-time single site license costs $99
• One-time unlimited sites license costs $199

Description

As the name suggests, the MotoPress Hotel Booking plugin is an all-in-one property management suite.

It’s a great booking solution for hospitality businesses.

What’s worth mentioning is the iCal Channel Management feature. It makes it simple to sync in real time with platforms like Airbnb, Booking.com and TripAdvisor.

Features

• User friendly booking form that also shows availability for bookings
• Offer comprehensive accommodation details along with a featured image
• Dedicated booking calendar with all information including room type, period of booking, room status, and more
• Option to set flexible pricing
• Support for online payments with built in support for PayPal, Stripe, Braintree, and other gateways
• Visitors can make group bookings
• Sends email confirmations to admin and guests
• Shortcode and widget support

Best for:

• Any type of accommodation business such as hotels, vacation rentals, apartments and hostels.

11. Booking & Appointment Plugin for WooCommerce

Pricing

• Starter plan for single site costs $299 per year

Description

If you’re a fan of combining WooCommerce with a booking plugin, the Booking & Appointment plugin for WooCommerce is a great option.

You can create bookings for every type of WooCommerce product—simple, group, variable, bundled, or composite.

A standout feature is its impressive search widget that shows off available dates and times to your customers in the sidebar.

Features

• Optimized for taking bookings, appointments and rentals
• Users can search for time and date availability before booking
• Supports unlimited bookings
• Customers have the option to reschedule a booking
• Admin has the option to confirm or deny a booking
• Lots of customization options for the booking calendar
• Option to send SMS and email reminders
• Compatible with multi-vendor plugins like Dokan and WC Vendors Pro
• Google Calendar integration
• Calendar management includes off-days customization
• Customize prices based on specific days
• WooCommerce support

Best for:

• Real estate agencies, transport business, hotels, doctors, beauticians, wedding planners and consultancy services

12. WooCommerce Bookings

Pricing

• The plugin is available for $20.75 per month or $249 per year

Description

Another WooCommerce based plugin in our list of best WordPress appointment plugins is WooCommerce Bookings.

A cool thing about this plugin is that you can use several WooCommerce addons and themes to meet specific niche requirements.

Addons such as Deposits, AutomateWoo, Follow-Ups, or the Hotel theme are a few of the options within the WooCommerce ecosystem. These can help you set up a fantastic booking site.

Features

• Option to define time intervals for each appointment
• Allow users to specify a time length for each booking or appointment
• Supports group bookings
• Option to specify a minimum and a maximum number of customers/clients per appointment
• Set up special pricing and discounts for group bookings, appointments on specific days, and so on
• Support for online payments
• You can review each appointment before confirming a booking
• Automatically send email reminders to reduce no-shows
• Booking overlay support
• Google Calendar synchronization
• Tons of addons available for the plugin to add niche-specific features

Best for:

• Making reservations, appointments and renting equipment

13. Salon Booking System

Pricing

• Annual license for Basic plan $75.69 (€69) per year for a single site

Description

The Salon Booking System isn’t just for salons. It can cater to a range of booking businesses.

It suits various booking businesses like hairdressers, doctors, photographers, and more.

While you might wish for a few modern features you’d want, one prominent feature is its mobile web app. It works just like the desktop version to let you manage, create, and edit reservations on the go.

So if you or your staff is on the move, the plugin makes sure you don’t miss a reservation.

Features

• Mobile web app makes sure to set appointments on the go
• Handle multiple branches from a single dashboard
• Option to set up custom booking rules to best reflect your timetable
• Set holiday rules and off-days
• A dedicated backend calendar to help you manage, cancel, or create bookings
• Option to create unlimited services, agents, and locations
• Send reminder emails and SMS to your customers and staff
• Integrated discount system for loyal customers
• Google Calendar synchronization
• Tons of customization options for the booking form
• Support for online payment via PayPal, Stripe, and Redsys
• Detailed reports and stats on reservations, most booked services, most booked assistants, and highest spending customers

Best for

• Barbershops, hairdressers, beauticians, nail bars, spas, therapists, clinics, tattoo parlors, tutors, consultants, rental services, car shops, dog groomers and sports facilities

14. Webba Booking

Pricing

• Free version available. A premium license for a single site costs $19 per month

Description

If you are looking for an easy-to-use WordPress booking plugin with great support, give Webba Booking a shot.

It comes with detailed documentation that makes setting up and managing the plugin super easy.

The free version comes with the most basic feature but for accepting payments you’ll need the premium version.

Features

• Offer unlimited services and organize them effortlessly
• Webba offers built-in translations and seamless compatibility with WPML
• Manage and modify all your bookings with just a few clicks
• Take charge of business hours and holidays
• Set pricing based on time, day, and the number of already booked time slots
• Personalize and toggle email notifications, adding your own touch with variables
• Visualize your booking trends over time for easy tracking
• Seamlessly conduct online meetings with Zoom events
• Create special deals on specific days using promotional coupons
• Works with Paypal, Stripe, or Woocommerce (with over 100 gateways)
• 2-way Google Calendar integration
• Send SMS notifications using Twilio
• Customize booking form design to match your brand

Best for:

• Wellness business, sports, salon, consulting, events, medical clinic, rental business or any other booking based business

15. Start Booking

Pricing

• Free version is available. The Basic plan starts from $79 per year

Description

If you run a small booking based business, Start Booking is more than just a booking plugin. It’s a versatile platform that also gives you time management tips to help boost your productivity.

The Start Booking plugin for WordPress gives you a super-customizable look that blends perfectly with your theme.

Your customers can check available times, book appointments or join classes, tweak their bookings, and pay for services—all without leaving your website.

Features

• Provides an intuitive interface for users to book appointments on your website
• Supports group bookings
• Stripe integration for online payments
• Comes with email and SMS support
• Gives you the option to create separate calendars for staff members
• MailChimp integration to help send emails
• Detailed analytics and reporting
• Partially cloud-based
• Responsive and mobile friendly

Best for:

• Gyms, yoga studios, healthcare, beauty, law firms, spas, salons and similar businesses

16. OzApp

Pricing

• Free version available. Premium license costs $79 as a one-off fee.

Description

OzApp (formerly Book an appointment online PRO) is the next in our top WordPress booking plugins list. It stands out with its mobile phone management feature.

Unlike the Salon Booking System which sticks to a web interface, OzApp has its own Android app.

The idea is to make it convenient for you to manage your booking business on the move.

Features

• Accept payment online with PayPal, Stripe, Yookassa or WooCommerce
• Clients can select single or multiple services at once
• Mobile app allows to view appointments booked via the web
• Video conferencing features
• Booking and appointment notifications through email and SMS (Twilio)
• Seamless integration with WhatsApp, Google Calendar, Firebase, Recaptcha
• Custom fields available to add/remove fields from the booking form
• Ability to add breaks during working hours or take the days off
• Client management area for viewing and canceling appointments

Best for:

• Doctors, hairdresser and stylists with a younger audience who prefer mobile apps

17. PinPoint Booking System

Pricing

• Free version available. Premium version starts at $70 per year

Description

PinPoint Booking System is a really flexible choice that works well for both small and big companies.

If you are running an accommodation business such as a hotel, PinPoint is one of the easiest solutions out there.

It comes with lots of ways to handle check-ins, check-outs at different times, and has a detailed reservation management section.

But don’t think it’s just for hotels. You can use it for any type of business!

Features

• Beautiful front end helps you stand out from the competition
• Admin or users can create AJAX powered unlimited booking calendars
• Calendars can be duplicated and show data depending on the timezones
• Administrators can add notes to calendars for themselves or others
• Clients can view calendars
• Business locations can be added to Google Maps
• WooCommerce compatibility allows managing payments in multiple ways
• Multilingual support for front and back end can translate everything
• Reservation management automatically updates booking calendars
• Each booking calendar can be synchronized with Google Calendar, iCalendar or Airbnb
• Personalize email templates based on notification type and language
• Add booking calendars anywhere in the sidebar through widgets

Best for:

• Accommodation businesses benefit most, but the plugin offers features that work for a variety of industries

18. WP Simple Booking Calendar

Pricing

• Free version available. Premium version costs $39 per year for a single site

Description

Last but not the least, we have WP Simple Booking Calendar. It’s a popular plugin that makes renting out your property via your website a breeze.

Visitors can easily check when your place is available and book it hassle-free.

You can add a calendar in minutes that works smoothly on any device. You’ve got choices – use the block editor, a widget, or shortcode to add the calendar to a post or page.

While it’s ideal for vacation rentals, it’s also handy to display availability for rooms, offices, or equipment.

Features

• Bulk edit dates in a single click
• Combine multiple calendars into one for a clear view
• Search widget allows customers to see available dates
• Simple and responsive UI that works well on all devices
• Language translation options
• Create unlimited calendars to refer to different products
• Google Calendar synchronization, data backup and restoration
• Synchronize with any website that supports iCalendar format such as Airbnb and Booking.com
• Unlimited booking calendars (premium only)

Best for:

• Hotels, guest house and property rentals businesses

Top 5 WordPress Booking Plugins: A Quick Overview

If you’re short on time and can’t go through the whole list of booking plugins, don’t worry! We’ve picked out the top 5 performers to cover all your booking service needs.

Final Thoughts

That was our deep dive into finding the perfect WordPress booking plugins for your site. We’ve made a handy checklist to help you choose the right appointment booking plugin.

Each of these plugins delivers, otherwise they wouldn’t be here. But, if it were us, we would choose LatePoint. It has all the features you’ll need alongside an ease of use that makes it accessible to anyone.

Did any of these stand out to you? Share your favorites with us in the comments below!

In a competitive market where stores need to use every trick in the book to make a profit, order bumps are a technique you cannot afford to ignore.

They can catch a customer in a buying mood and use psychology to encourage more sales. All with very little effort on your part.

There are three reasons why adding order bumps to your WooCommerce checkout process can lead to an overall improvement in store performance.

They can:

• Boost profits by increasing average order value
• Increase product visibility through promotions
• Provide insights into customer preferences

So, if you’re running a WooCommerce store and haven’t yet explored the potential of order bumps, now’s the time!

What Is an Order Bump?

Order bumps are additional offers presented on a WooCommerce checkout page just before a customer completes a purchase.

They encourage customers to consider adding complementary or related items to their cart.

This not only increases the average order value but also creates a more comprehensive shopping experience.

The concept of order bumps takes advantage of the psychological principle of impulse buying.

When customers are already in a buying mood, they are more likely to respond positively to well-placed additional offers.

This is particularly effective when the offers are related to the products someone is already interested in.

Let’s say a customer is purchasing a gardening tool. Showcasing other gardening-related products as order bumps can make their purchase more complete and appealing.

And if you look at the numbers, the power of this technique is clear.

Implementing order bumps can lead to a significant increase in revenue.

Take PayKickstart as an example. The revenue and affiliate platform saw a 40% increase in revenue after adding order bumps.

How To Set Up Order Bumps in a WooCommerce Store

It’s easy to set up order bumps in your WooCommerce store, but it does take a little preparation.

Here’s a brief rundown of what you need:

• A working WooCommerce store: You’ll need an operational WooCommerce store of course. Learn how to set one up if you don’t have one already.
• Understand WooCommerce pricing: Familiarize yourself with WooCommerce’s dynamic pricing strategies as they can be helpful for setting up effective order bumps.
• Choose your products: Identify which products you want to use as order bumps. These should be items that complement a primary product you offer.
• Plan your offer: Decide on the type of offer you want to present as an order bump. This could be a discount, a bundle offer, or an exclusive product.
• Understand your audience: Have insights into your customer base to determine which products would be most appealing as order bumps.
• Prepare your content: Draft compelling descriptions and promotional content for your order bumps. This content should be persuasive and highlight the benefits of the additional product.

Once these foundational elements are in place, you’ll be ready to start setting up order bumps in your WooCommerce store.

The next steps will use the powerful CartFlows plugin to add order bumps to your WooCommerce store with minimal effort.

1. Set Up CartFlows

Getting CartFlows up and running is a game-changer for enhancing your online sales funnel. It makes it easy to boost profits using order bumps and other techniques.

CartFlows is a robust sales funnel builder tailored for WooCommerce stores. It offers an unparalleled level of flexibility and customization that can boost sales.

Let’s walk through the basic setup steps.

Installation

The journey begins with installing CartFlows Pro.

Begin by accessing your account on the CartFlows website. Look for the Downloads section and download the CartFlows Pro zip file.

CartFlows Pro is a premium plugin but is very competitively priced. It’s so powerful you should make your money back in no time!

Log into your WordPress site and go to Plugins > Add New then click the Upload Plugin button at the top.

Select the cartflows-pro.zip file you’ve downloaded and initiate the upload. After the upload is complete, click Activate.

Activating the CartFlows Pro License

Activating the CartFlows Pro license is key to accessing its many features, including automatic updates, a variety of templates, and the creation of unlimited sales funnels.

Follow these steps for activation:

Log into your CartFlows account and go to the API Keys area. Copy the API / License Key and save it temporarily in a text editor.

On your WordPress Dashboard, navigate to Plugins, locate CartFlows Pro, and select API Key Activation..

Input your license key in the provided field, add the email address you used when signing up to CartFlows and click Save Changes.

Important Note: Clear your site’s cache and deactivate any caching plugins before activating the license to prevent issues.

Creating a Flow

A ‘flow’ is the journey a customer takes towards a purchase. Creating a flow in CartFlows is a straightforward process.

This feature is particularly useful for guiding customers through a customized sales funnel right after they show interest in a specific product.

Here’s a quick rundown on how to set it up:

Begin by creating a new flow in CartFlows.

To do this click CartFlows > Add New.

We can’t cover all the details of this process here, but we do have a full tutorial video detailing how to set up CartFlows as well as how to build your first Flow:

Ensure that the first step in this flow is a checkout step.

Go to the edit page of the product in WooCommerce that you want to link with the flow.

Within the product settings, locate and open the CartFlows tab.

Search for and select the flow you wish to connect to this product. You also have the option to change the text of the add to cart button for this specific product.

Once you’ve linked the product to the flow and made any desired changes, save your updates by clicking Update on the Product page.

2. Designing Your Order Bump

Let’s now explore how you can design an order bump that resonates with customers and enhances their checkout experience.

Start from your WordPress dashboard and go to CartFlows > Flows.

Choose a flow to edit and click on Edit to access the Checkout Page.

In the Checkout Layout section, locate the Order Bump option.

Activate the order bump by ticking the Enable Order Bump checkbox. This action will reveal various configuration options for your order bump.

Select between the different styles (listed as Style 1, Style 2 and so on) to determine the visual appearance of your order bump.

Then search and select the product you wish to feature as your order bump. Start typing the product name to display options.

Decide where on the checkout page you want the order bump to appear. Options include Before Checkout, After Customer Details, After Order, or After Payment.

Here’s what an order bump would look like when triggered prior to checkout:

Next, you can add an image of the product to make it more appealing to your customers.

Add a compelling title or message for your order bump that creates a sense of urgency or highlights its value.

Also be sure to provide details about the product to tell customers what it is and why they might want it.

You can also decide if the product should be offered at its original price or at a discount.

3. Testing Your WooCommerce Order Bump

Testing your WooCommerce order bump in CartFlows is an essential step to ensure everything works smoothly before going live.

CartFlows offers a test mode feature that allows you to preview and test your flows without actually placing an order.

In your WordPress dashboard, go to CartFlows > Flows.

Select the flow you want to test and click Edit.

Go to the settings tab and select the Sandbox tab.

Check the checkbox next to Enable Test Mode.

When test mode is enabled, CartFlows automatically selects a random product from your WooCommerce store to add to the cart.

You can walk through the checkout process and see how your order bumps are triggered and what they look like before publishing them.

You can also share the URL of the test page with others to review while CartFlows is in test mode.

Why Order Bumps Are So Effective

Order bumps in WooCommerce are an effective way to boost sales and enhance the shopping experience for customers.

Let’s break down why they’re so impactful:

Strategic Placement

Order bumps are presented at the optimal time – during the checkout process. This is when customers are already in a buying mood, having already decided to make a purchase.

It’s like catching them in the “yes” zone, making them more receptive to adding just a bit more to their cart.

Relevance

The key to successful order bumps is offering products or services that are relevant and complementary to what the customer is already buying.

For example, if a customer is purchasing a laptop, an order bump offering an extended warranty or a software subscription can be highly appealing.

This relevance not only increases the chances of the customer accepting the bump but also enhances their shopping experience by providing a product they would likely use.

Increased Average Order Value

By encouraging customers to add more to their carts at the point of checkout, order bumps can significantly increase the average order value.

In fact, using relevant order bumps can boost your Average Order Value (AOV) by 10% – 30%​​.

This increase in revenue can be substantial, especially when accumulated over multiple transactions.

Customer Satisfaction

Order bumps can create a more satisfying shopping experience for customers.

When they find products that complement their initial purchase, it not only saves time but also adds value to their shopping journey.

They appreciate the convenience and thoughtfulness of having related products offered to them without the need to search for them separately.

Improved Store Performance

Using order bumps can lead to a better understanding of your customers’ needs and preferences. This can help optimize your product offerings and store performance.

This can increase revenue, of course, but also aid in inventory management and marketing efforts.

5 Ideas for Effective Order Bumps

As you can likely see by now, order bumps can help out your WooCommerce shop a lot. They offer a simple yet powerful way to increase the average order value.

The key to an effective order bump is relevance and perceived value. With this in mind, here are some creative ideas for adding order bumps to WooCommerce shops in different niches.

1. For Fashion and Apparel Stores

For a clothing item, you could offer a matching accessory as an order bump.

For example, suggesting a belt or a pair of earrings that complements a dress could work well.

At Monos, shoppers are prompted to “Add the essentials” after adding an item to the cart.

Or, you could encourage additional purchases by offering a discount coupon for their next purchase as an order bump.

2. Electronics and Gadgets

If your shop sells electronic products, you could offer an extended warranty or insurance as an order bump.

For instance, when you buy a new iPhone from the Apple website, you’re encouraged to add AppleCare+.

Another option is to suggest a bundle of useful accessories, like a case and screen protector for smartphones or laptops.

3. Health and Wellness Products

Those in the health and wellness niche have tons of order bump options as well.

If someone buys a supplement or health product, you could offer a sample pack for a new product as an order bump.

For instance, after adding a yoga block to the cart at GetACTV, you’re provided with several recommendations that complement your purchase.

Or, you could provide a digital fitness guide or a healthy recipe eBook as an addon.

4. Food and Beverages

For gourmet food items, a recipe booklet that uses the product can be an attractive order bump.

You could also push a new item on your menu as an order bump to build interest around it.

Chamberlain Coffee uses a “what’s trending” order bump in the shopping cart to entice customers to continue shopping.

5. Home and Garden

Shops that offer home appliances or garden tools could sell a maintenance kit as an order bump.

Or, you could suggest complementary decorative items, like cushion covers for furniture.

The plant store, Lively Root, includes a “You may also like” banner in the shopping cart with additional product suggestions.

Each of these ideas can be customized, of course. But you hopefully get the idea.

The effectiveness of an order bump lies in how well it complements the main product and adds value to the initial purchase.

So if you thoughtfully integrate these ideas, you can enhance the shopping experience and boost your store’s revenue.

Advanced Order Bump Options

CartFlows offers more advanced features for order bumps as well, including multiple order bumps and dynamic order bumps.

Let’s take a look at how you might be able to use them.

Multiple Order Bumps

You can add multiple order bumps to a single checkout page with CartFlows, each with its unique style and content.

This feature allows for a broader range of products to be offered as addons, increasing the likelihood of additional purchases.

To add multiple order bumps to your checkout process, follow this process:

• Go to CartFlows > Flows, open the flow where you want to add order bumps, and edit your Checkout Page.
• In the Order Bump tab, you can add new order bumps or edit existing ones.
• Each order bump offers tabs for Product, Design, Content, and Settings, allowing you to select products, manage discounts, and customize the look and feel of each order bump.
• Then, preview the order bump design as you make changes. Remember to save each tab to ensure your changes are applied.

Dynamic Order Bumps

Dynamic Order Bumps are a more sophisticated feature that allows the order bump offers to change dynamically based on customer behavior or the contents of their cart.

The idea is to provide a highly personalized shopping experience.

Since the order bumps adapt in real-time to customer choices, the offers are always relevant and targeted.

This makes for an overall win for customer satisfaction and loyalty.

Best Practices for Effective Order Bumps

Creating compelling order bumps involves strategic planning and understanding of customer behavior.

Here are some best practices to consider when designing order bumps:

1. Select the Right Products

Choose products that complement or enhance the main product in the cart.

For instance, if a customer is buying a camera, an order bump could be a camera case or an extra battery.

You should also select products that add significant value to the customer’s purchase. The order bump should feel like a beneficial addition rather than an unnecessary extra.

You should also consider products that are popular or highly rated. Items with positive reviews are more likely to be accepted as order bumps.

2. Pricing Strategy

The price of the order bump should be significantly lower than the main product, typically not exceeding 25-30% of the original product’s cost.

This is a general rule of thumb that can serve you well.

Offering the order bump at a discounted rate can make it even more enticing. Exclusive deals create a sense of urgency and make people more likely to make a purchase.

Ensure the price and value of the order bump are clearly communicated. Customers should easily understand what they are getting and at what cost.

3. Presentation and Placement

Any order bump you offer should have a clear, concise, and compelling description. Highlight the benefits and how it complements the main purchase.

Also, use high-quality images and attractive design elements to really sell it. Making the order bump or upsell can significantly increase the chances of a customer adding the item to their cart.

Be mindful of where you place the order bump. It should be placed at a point in the checkout process where it feels like a natural part of the buying decision

4. Testing and Optimization

Experiment with different products, pricing, and presentation styles to see what resonates best with your audience.

You should also pay attention to customer feedback and purchasing behavior. This can make it much clearer as to what works and what doesn’t.

And be sure to regularly review and update your order bumps based on performance

Maximizing Revenue With WooCommerce Order Bumps

Order bumps are a powerful tool for any eCommerce store.

From selecting the right products and pricing them strategically to presenting them attractively at the checkout, every aspect plays a key role in their effectiveness.

And remember: you can get a lot of mileage out of CartFlows.

Using this plugin and taking some of the order bumps examples we’ve offered here as inspiration, you can sit back and watch sales grow into the new year and beyond!

Do you use order bumps in your store? What type do you use and where? Tell us about it in the comments below.